30 October 2009
EventHorizon1984
With Buy.com an eBay partner, one might believe there is absolute loyalty extruding from Buy.com toward eBay. Total absolute support of eBay owned PayPal by Buy.com on it's site, being one show of a tight partnership.
On the other hand tomorrow is Halloween. Cue slasher background music.
Buy.com teams with Amazon in taking online payments
Buy.com on Thursday began offering “Checkout by Amazon” and “Amazon PayPhrase” that allows its customers use their Amazon accounts to pay bills.
Looks like a case of hurting the one you love.
Or is that Money Conquers All?
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"You traitorous, disloyal, you stab me in the back the first chance you get?"
James T. Kirk, Star Trek
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EventHorizon1984 Blog Log
"Come to think of it", eBay Lifted the Heineken Advertising Slogan
2 November 2009
EventHorizon1984
It's been a long time since we've heard the phrase "Come to think of it". Not the "new" eBay ads flooding the market with "Come to think of it, eBay." But the Heineken slogan noted by Lucious Van Der Kreig on Auctionbytes."
"Come to think of it,
I'll have a Heineken."
Founded in 1864 by Gerard Adriaan Heineken, Heineken is "Europe's largest brewery."
Perhaps ironically you can find this 1986 color advertisement, "COME TO THINK OF IT ~ I'LL HAVE A HEINEKEN! 1986 AD" for sale by seller Woods_Elf on eBay.
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"If there is something to steal, I steal it."
Pablo Picasso
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Addendum
4 November 2009
A little extra digging turned up this gem.
The rest of the very very short article states the initial advertising budget was $12 million. Adjusted for inflation that would be about $28 million now.
One wonders how much eBay spent to copy an existing successful advertisement.
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Addendum
6 November 2009
Yes, at this point we're merely having fun. After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.
Anyone know the name Mal MacDougall?
Here's to you Mr. Mal "Come to think of it, I'll have a Heineken" MacDougall.
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"I'm never surprised when the gods of advertising remind me once again that there is nothing permanent in the business but change."
Mal MacDougall
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EventHorizon1984 Blog Log
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Posted on 02 November 2009 at 12:52 in Business, Commentary, eBay, Legal | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: 1864, AuctionBytes, brewery, Come to think of it, eBay, Gerard Adriaan Heineken, Heineken, Mal MacDougal, The New York Times Philip H. Dougherty, Woods_Elf
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