EventHorizon1984 Blog Log

There was a bit of Peace and Quiet Online

There was a bit of Peace and Quiet Online
14 December 2009
EventHorizon1984

Unlike Christmas seasons past, this year we were expecting some major down time.  A bit of relaxation before the rush of post-Christmas and Tax return season selling.  Among other things.

< unabashed plugs follow >

Save for the Craigslist v. eBay trial, eBay INC has been unnaturally quiet.  To the point that our previous blog post was November 21st.  Where one of our favorite stops TheBrewsNews, has been equally dormant since November 23rd.

There was time enough at last to enjoy the Christmas posts at Grannygoodpaints Place and Red Ink Diary.

Up until last week.

< cue music >  "Write about us."

Let's say it got unnaturally busy online at Amazon, the web sites, and elsewhere.  And while it was expectedly dead on eBay (see first paragraph for why), John Donahoe's policies did do some unexpected good.  There were some people coming from eBay, looking for us and our niche associates.

But here it is a new week, and we're back to expecting a little peace and quiet. 

Like that will last.

If you're a small online business, hope this portends you're much busier than we are.

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"Wouldn't it be nice if, once in a while, everyone would just shut up and stop pestering you?  Wouldn't it be great to have the time to finish a thought or spin a day dream?  To think out loud without being required to explain exactly what you meant?  If you had the power, would you dare to use it, even knowing that silence may have voices of its own ......

in the Twilight Zone?"
A Little Peace and Quiet (1955)

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Is eBay Search Burning?

Is eBay Search Burning?
21 November 2009
EventHorizon1984

By now you're probably seen, or perhaps we should say you haven't seen, eBay's search in action.  Perhaps not coincidentally this comes on the heels of a 11/19-11/20 "Scheduled Maintenance."

Readers can find the various takes on this incident at Google News.

According to an eBay System Announcement made at 02:59 PM PST, this is a minor problem.

"Due to errors in some of our backend systems, members may be seeing different errors in Search.  This could be that "We were unable to run the search results you entered.  Please try again in a few minutes", or simply the browser being unable to display the page."

And, "This is also affecting the ability to access eBay Stores through search directly, and sometimes from the store URL."

Unfortunately this highlights the historical response time of eBay's technical departments.

As you can see a warning went out at 05:02 AM PST, almost 10 hours before eBay decided to notify it's users.

Looking at the technical side you might ask, what gives?  eBay does say what is wrong, abet in an innocuous manner.  They mention errors in the "backend systems".

Picking a random easy to understand explanation at random, this is what Linktionary has to say.

Users interact with applications in front-end systems to make requests on back-end systems. The back-end systems then process the requests, searching and sorting data, serving up files, and providing other services. 

"Back-end systems" loosely refers to servers, superservers, clustered systems, midrange systems, and mainframes that provide data services to users. The location of these services is often called the server farm or data center.

In less complex lingo, i.e. normal human terms, eBay said there is a problem with the Search software and/or hardware.

Most of the bets from the professionals here cover eBay doing a barely tested software update snafu. eBay does has a history of implementing major changes over the weekend, with spectacular results.

The fix options here are patch buggy software or back out the changes.

The hardware aspect is best put by Pete Cashmore of Mashable:

If you’ve been on the web long enough, you’ll know that Twitter isn’t the first startup to have suffered scaling issues: the auction site had significant problems keeping the servers humming in its early days

Basically if you view eBay Search (software, hardware) as a car, Search redlined.  eBay managed to exceed the limits of the software and/or hardware.  For example, more items loaded into the database, than the system can handle.

The fix here is removal of items from the database and/or get more robust software and hardware.

eBay's last system announcement of 03:28 PM PST is almost four hours old, and the problem is coming up on lasting fifteen hours.  So we wonder if this is something as minor as eBay portrays, or something more worrisome?

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"When will you make an end?!"
Pope Julius II
"When I am finished."
Michelangelo, The Agony and the Ecstacy (1965)

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A Tale of Two Cross Promotions, Google and eBay

A Tale of Two Cross Promotions, Google and eBay
19 November 2009
EventHorizon1984

Apologies for the advertisements that were appearing on this blog.  They have been changed.

Don't know how other bloggers view their sites, but here it's rare taking a look at our own site.  Typically the self viewing in the mirror occurs when format changes are being made, or we're checking the links of specific articles.  Otherwise writers here work from the editing pages.

Yesterday viewing the blog, it came as a shock that we had been transformed into a mature audiences site.  The artificial intelligence of Google AdSense decided our 'racy' writing needed suitable 'racy' ads.

Fortunately this is easy to fix.

https://www.google.com/adsense/site-targeted-ad-review

Click categories not wanted and save.

While the Google AdSense promotions are relatively easy to change, the same can't be said of eBay's cross promotions.

When you go to the eBay page "Promote your items on other pages" the choices are simple.

Select "Yes" and "Your items will be shown on pages and emails that are seen by thousands of interested buyers" and "Similar items from other sellers will also be displayed with your other items on your pages".

Select "No" and "Items from other sellers will not be displayed on your listings and emails related to your items."

That should keep the items of other sellers off your own pages right?

Not really.

As noted in our previous article, eBay "Promises, Promises", that changed over the last few days to having no ability to keep out the listings of other sellers.

16 November 2009, 1:28 PM PST

"Starting tomorrow, November 17, you may begin to see merchandise on the bottom of item pages for active listings as well. While we usually refrain from making changes close to the holiday season, the test results showed a considerable increase in sold items, and  we wanted to offer this functionality to our selling community ASAP."

Contrary to what eBay corporate might think about the stealth of these changes, sellers noticed.

18 November 2009, 14:00:55

eBay Seller Unable to Opt-out of Cross Merchandising

"In spite of the fact that I have ALWAYS opted out of cross-promotions on my ebay listings, deceptive ebay still cross-promotes to my buyers (but hides from me) my competitor's similar items on the bottom of MY listings that I am paying for!"

One might think having no choice is all an eBay seller can expect.  Well, there is one other facet of having other seller items on a listing.  Remember our first tale of an awry cross promotion?  When we found out what was happening, we were able to chose what to show our viewers.

There is no similar option on eBay.

Whether an eBay seller opted-in or opted-out of cross promotions, eBay chooses what cross promotions appear on the seller's page.

On the eBay Store discussion forum thread "More proof ebay is INSANE!" Top-rated seller honeville1 presented the case of seller wgeclectics and listing 260499558152. 

The listing is for a "paperback" suitable for "Ages 4-8".  This product would be found by adults searching for children's items.

(Listing captured 18 November 2009 at 11:40 HST)

Anyone finding this listing would get a bonus supplied by eBay. 

(Listing captured 18 November 2009 at 11:40 HST)

For a limited time one could buy a children's paperback and "Complete '64 Collection Playboy".

eBay makes it clear who's responsible for the eBay inserted cross promoted items by including, "Seller assumes all responsibility for this listing."

With eBay making a "small" number of cross promotion insertions in a random fashion, as an eBay seller will you be the next winner of eBay roulette?

And is this what you want?

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"I'm going to give the audience what 'I' think they want."
Ben Richards, The Running Man (1987)

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American Express Tells PayPal, Revolution Money Don't Leave Home Without It

American Express Tells PayPal, Revolution Money Don't Leave Home Without It
18 November 2009
EventHorizon1984

According to eBay's Accepted Payments Policy, Revolution Money is not accepted on eBay.  eBay may be strong armed into altering that policy.

Do you know that American Express will buy Revolution Money for $300,000,000?

American Express To Acquire Revolution Money To Develop Next Generation Payment Products
18 November 2009

The Cliffs Notes or MBA bullet point version.

• "The company's online person-to-person payment accounts are FDIC insured and ideally suited for social and instant messaging networks."
• "“New payments products and platforms are evolving rapidly and it's important for us to keep identifying cutting edge technologies that can extend our leadership beyond the traditional payments arena,” said Kenneth I. Chenault, chairman and chief executive officer of American Express"
• "“Revolution Money has a lot of room to grow as it competes head-to-head with other online and person-to-person payment providers. We are committed to using our global brand recognition, marketing reach and network expertise to help reach a critical mass of customers,” said Mr. Chenault."
• ""We have built a next-generation payments platform that will enable American Express to compete even more effectively, especially against online competitors,"" Ted Leonsis
• "The transaction, which is subject to regulatory review, is expected to close in the first quarter of 2010. The purchase price is expected to be approximately $300 million. Upon closing, Revolution Money would operate as a subsidiary of American Express"
• "expanding Revolution Money payment solutions internationally, extending product offerings to banks that issue cards on the American Express network"
• "Revolution Money is part of the family of companies within Revolution LLC, which was founded by AOL co-founder Steve Case"

More change coming to eBay in 2010?

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"Negative outcome.  Not good."
Control, Hard Time on Planet Earth (1989)

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eBay "Promises, Promises"

eBay "Promises, Promises"
17 November 2009
EventHorizon1984

It was 1968 and the broadway show Promises, Promises opened.  The feature song, a composition by Burt Bacharach and Hal David, was a piece that was initially considered unsingable by the cast.  Enter Dionne Warwick.

You may wonder, why bring this up?  Sometimes 'the play's the thing'.  Or the music.

"Promises, promises"

Fast forward to 14 April 2009 and read the words of Stephanie Tilenius.

"On behalf of eBay, let me open with two words: Thank you. We appreciate your business and the opportunity to strengthen our partnership with you. Together we can do what’s necessary to bring buyers to eBay and keep them coming back.

We also recognize the impact that major changes to eBay can have on your business. For that reason, we are grouping those changes into two or three major releases per year, with at least 60 days advance notice.

In 2009, there will be 2 significant releases. This post announces the first release, coming the week of June 15.  The second release will be announced this summer and will go live in the early fall.

Here’s an overview of the changes launching the week of June 15. This release focuses on driving more sales and improving seller efficiency. Note there are no fee changes in this release."

Stephanie Tilenius

Spring forward to 27 July 2009 and read more from Stephanie Tilenius.

"As announced in April, in the spirit of partnership, eBay is now consolidating changes that impact your business into two or three major releases a year, with two months advance notice. This post introduces the second and final major release of 2009. Most of these updates will launch between September 22 and October 1, 2009."

On 21 September 2009 Stephanie Tilenius was essentially fired.

"Stephanie Tilenius, head of global product and North America for eBay, has decided to transition out of her current role. She’ll become an advisor to John for the next few months and plans to leave the company in early 2010"

In real life the promises of a person are only good as the person, and last as long as they do.

However Stephanie Tilenius was speaking for eBay INC.  Wasn't she?

"I'm all through with promises, promises now"

Being a bit lazy, we'll skip forward to November 2009.

3 November 2009, 4:58 PM PST

"In late September, as part of the Fall Seller Update, we launched a number of changes to email communications between buyers and sellers on eBay."

"Oh promises, promises
This is where those promises, promises end"

5 November 2009, 4:50 PM PST

"starting November 9 we’re removing two graphic elements from the search results page"

Gene Cook

"I don't pretend that what was wrong can be right"

6-9 November 2009

eBay Discussion Boards - eBay Stores - See Today's Announcement

AuctionBytes.com - eBay News for Sellers - Removing Graphics for Faster Search

TameBay.com - eBay.com remove shop modules from search results

"Every night I sleep now, no more lies
Things that I promised myself fell apart"

16 November 2009, 1:28 PM PST

"Starting tomorrow, November 17, you may begin to see merchandise on the bottom of item pages for active listings as well. While we usually refrain from making changes close to the holiday season, the test results showed a considerable increase in sold items, and  we wanted to offer this functionality to our selling community ASAP."

16-17 November

AuctionBytes.com - eBay Displays Competitor's Ads on Live Listings

TheBrewsNews.com - EBay's New Approach To Marketing: Throw The Kitchen Sink At the Buyers

According to Merriam-Webster the word "promise" means, "a declaration that one will do or refrain doing something specified".

There appears to be on the part of eBay a lack of refraining from doing what they declared.

eBay's pubic relations folks are bandying about the weasel terms "minor changes" and "major changes."  That these are "minor changes" not "major changes."   That's PR feldercarb you're slinging.  Playing this type of word game destroys trust.

Which brings us to the word, "trust."  According to Merriam-Webster the word "trust" means "assured reliance on the character, ability, strength, or truth of someone of something." 

If there can be no reliance on what eBay promises, why should any eBay customer believe what eBay says.

"Oh, promises, their kind of promises can just destroy a life
Oh, promises, those kind of promises take all the joy from life"

Incidentally should eBay stay at this pace of "minor changes", the next eBay defined "minor change" that would have a major effect on sellers would be announced the afternoon of November 25th or 26th.  The 26th is Thanksgiving. 

The day before Black Friday.

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"Trust me.  I know what I'm doing."
Sledge Hammer, Sledge Hammer! (1986-1988)

"Trust me."
Apple Ad, Broken Promises

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"Come to think of it", eBay Lifted the Heineken Advertising Slogan

"Come to think of it", eBay Lifted the Heineken Advertising Slogan
2 November 2009
EventHorizon1984

It's been a long time since we've heard the phrase "Come to think of it".  Not the "new" eBay ads flooding the market with "Come to think of it, eBay."  But the Heineken slogan noted by Lucious Van Der Kreig on Auctionbytes."

"Come to think of it,
I'll have a Heineken."

Founded in 1864 by Gerard Adriaan Heineken, Heineken is "Europe's largest brewery."

Perhaps ironically you can find this 1986 color advertisement, "COME TO THINK OF IT ~ I'LL HAVE A HEINEKEN! 1986 AD" for sale by seller Woods_Elf on eBay.

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"If there is something to steal, I steal it."
Pablo Picasso

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Addendum
4 November 2009

A little extra digging turned up this gem.

ADVERTISING; SSC&B Campaign For Heineken to Begin
The New York Times
Philip H. Dougherty
May 26, 1981

"The first ad campaign for Heineken beer from SSC&B will begin to run in magazines next month. The ads will be big pictures of frosty, beaded bottles and glasses of the No. 1-selling import with the simple quote in smallish type, ''Come to think of it, I'll have a Heineken,''.

The rest of the very very short article states the initial advertising budget was $12 million.  Adjusted for inflation that would be about $28 million now.

One wonders how much eBay spent to copy an existing successful advertisement.

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Addendum
6 November 2009

Yes, at this point we're merely having fun.  After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.

Anyone know the name Mal MacDougall?

Mal MacDougall On the Spot
Adweek
Deanna Zammit
October 6 2003

"Along the way he introduced Diet Coke with the tag, "Just for the taste of it," and coined Heineken's "Come to think of it, I'll have a Heineken."

Here's to you Mr. Mal "Come to think of it, I'll have a Heineken" MacDougall.

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"I'm never surprised when the gods of advertising remind me once again that there is nothing permanent in the business but change."
Mal MacDougall

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