And Yet Another Google Merchant Center Product Feed Search Change
11 July 2011
A scant two months after an earlier Google atttibute deadline, comes more Google "suggested" (read Required) changes to product feeds.
Google Product Search: Important Changes to Feeds Specification and Program Policies
Monday, July 11, 2011 2:28 PM
Thank you for participating in Google Product Search. We are reaching out to you to inform you about important changes we're making to our Product Search required attributes and Program Policies. All merchants will be affected by these changes.
We are now requiring a new set of basic required attributes, as well as attributes which are required for certain product categories and target countries. Please read the new Feeds Specification carefully to determine how your data feed will need to change at http://www.google.com/support/merchants/bin/answer.py?answer=188494
You can find a summary of the new requirements in table form at http://www.google.com/support/merchants/bin/answer.py?answer=1344057
Starting September 22, accounts that do not comply with the new requirements will be suspended. For more information about how we will enforce the new policies, visit this Help Center article http://www.google.com/support/merchants/bin/answer.py?answer=188484
Please update your account settings or data feeds as soon as possible to ensure that you are complying with these new requirements by the dates specified above. For more information about these changes, please visit our Google Merchant blog at http://googlemerchantblog.blogspot.com/2011/07/important-changes-to-google-product.html.
The Google Product Search Team
© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
For those who send product information to Google, the above Google missive means spend hundreds of man-hours changing your database. Again.
"Even if I change it still feels like dying."
The Doctor, Doctor Who