We'll change the methodology somewhat in this version.
Instead of the free Alexa (www.alexa.com) service, we'll use the services of the free Compete (http://snapshot.compete.com) service.
Compete advertises itself as a more accurate and better than Alexa.
Since there are no hard facts to support or deny claims of accuracy, for Alexa or Compete, judgement should be reserved on the exact details provided.
The current data from Compete covers up to April 2007. We will use this baseline. Also the Compete data is a snapshot in time and not a running average. Situations can change rapidly on the Internet. Numbers can go from good to bad and back again in days.
For a June 2007 view using Alexa (www.alexa.com) see:
Urban Myth or Fact? eBay Express Is Popular, Part 3
In April 2007 eBay Express was one year old. After a year of promotion to the world, was eBay Express popular?
To answer this, let's use the free Compete (http://snapshot.compete.com), Auction Site list from Power Sellers Unite (www.powersellersunite.com). And throw in some ringers.
For the purpose of relative site comparison only, inventory counts will be left out.
Here are the terms and the raw data chart.
Rank:
The Compete Rank is based on People Counts and does not consider page views or number of visits made to the site. Rank is often used as a complement to People Count to privide a relative metric that shows the significance of a site.
Pages Per Visit
Pages Per Visit is used as an engagement metric. Pages are also known as Page Views and represent how many clicks a person makes on a given website.
People Count:
People Counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.
Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
eBay Express ...... 2,336 .... 3.4 ....... 785,870
Bidville ......... 59,173 ... 33.3 ........ 27,364
Yahoo ................. 1 ... 21.4 ... 116,096,827
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ebid.net ......... 84,652 ... 15.1 ........ 17,944
Blujay ........... 34,903 .... 6.6 ........ 49,971
Tazbar .......... 480,518 ... 14.0 ......... 2,037
ePier ............ 23,312 ... 11.6 ........ 78,490
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
HiBidder ........ 266,370 .... 4.5 ......... 4,382
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Overstock ........... 159 ... 12.4 ..... 5,916,812
StuffPals .......... > 1M .... 1.0 ........... 585
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Lowbid .......... 242,242 ... 26.8 ......... 4,900
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Ewaey .............. > 1M .... 1.3 ........... 325
Amazon ................ 9 ... 10.4 .... 47,608,312
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
WalMart .............. 18 ... 14.9 .... 24,144,210
Let's remove Yahoo! The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.
Numbers will be rounded up. Order the above list according to Pages Per Visit, People Counts, Traffic Rank.
Month Snap Shot In Time - April 2007
............. Pages Per ... People ...... Traffic
.............. Visit . Counts (Hits) .. Rank
Bidville ....... 34 ....... 27,364 ...... 59,173
eBay ........... 29 .... 78,533,631 ........... 3 <=
Lowbid ......... 27 ......... 4,900 ..... 242,242
BestBuy ........ 21 ..... 9,971,408 ......... 779
ebid.net ....... 16 ........ 17,944 ...... 84,652
WalMart ........ 15 .....24,144,210 .......... 18
Tazbar ......... 14 ......... 2,037 ..... 480,518
Overstock ...... 13 ..... 5,916,812 ......... 159
ePier .......... 12 ............ 15 ..... 128,551
Amazon ......... 11 .... 47,608,312 ........... 9
CompUSA ........ 11 .... 1,251,416 ....... 1,364
ProStores.com .. 10 ....... 273,962 ....... 7,029 <==
AuctionQuests ... 9 ......... 4,048 ..... 284,729
Buy.com ......... 7 ..... 1,978,685 ........ > 1M
eCRATER ......... 7 ....... 235,799 ....... 8,172
Blujay .......... 7 ........ 49,971 ..... 134,206
WeBidz .......... 7 ........ 15,587 ...... 94,849
Bid-Alot ........ 6 ........ 78,490 ...... 23,312
Wagglepop ....... 6 ........ 32,820 ...... 50,455
HiBidder ........ 5 ......... 4,382 ..... 266,370
eBay Express .... 4 ....... 785,870 ....... 2,336 <===
PlunderHere ..... 4 ......... 2,259 ..... 446,558
Ewaey ........... 2 ........... 325 ........ > 1M
StuffPals ....... 1 ........... 585 ........ > 1M
eBay
Express is near the bottom in Pages Per Visit. And given the prime visibility afforded it, eBay Express still performs poorly compared to eBay ProStores. eBay should
reconsider touting to the Press that Page Views is an all
important statistic of site performance.
Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
eBay ......... 78,533,631 ..... 29 ........... 3 <=
Amazon ....... 47,608,312 ..... 11 ........... 9
WalMart ...... 24,144,210 ..... 15 .......... 18
BestBuy ....... 9,971,408 ..... 21 ......... 779
Overstock ..... 5,916,812 ..... 13 ......... 159
Buy.com ....... 1,978,685 ...... 7 ........ > 1M
CompUSA ...... 1,251,416 ..... 11 ....... 1,364
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==
eCRATER ......... 235,799 ...... 7 ....... 8,172
Bid-Alot ......... 78,490 ...... 6 ...... 23,312
Blujay ........... 49,971 ...... 7 ..... 134,206
Wagglepop ........ 32,820 ...... 6 ...... 50,455
Bidville ........ 27,364 ..... 34 ...... 59,173
ebid.net ......... 17,944 ..... 16 ...... 84,652
WeBidz ........... 15,587 ...... 7 ...... 94,849
Lowbid ............ 4,900 ..... 27 ..... 242,242
HiBidder .......... 4,382 ...... 5 ..... 266,370
AuctionQuests ..... 4,048 ...... 9 ..... 284,729
PlunderHere ....... 2,259 ...... 4 ..... 446,558
Tazbar ............ 2,037 ..... 14 ..... 480,518
StuffPals ........... 585 ...... 1 ........ > 1M
Ewaey ............... 325 ...... 2 ........ > 1M
ePier ................ 15 ..... 12 ..... 128,551
In People Counts, eBay Express is less popular than the much smaller Overstock.com, but does have significant leads over the other substantially smaller sites.
Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
Amazon ................ 9 ... 10.4 .... 47,608,312
WalMart .............. 18 ... 14.9 .... 24,144,210
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Overstock ........... 159 ... 12.4 ..... 5,916,812
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
eBay Express ...... 2,336 .... 3.4 ....... 785,870
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ePier ............ 23,312 ... 11.6 ........ 78,490
Blujay ........... 34,903 .... 6.6 ........ 49,971
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
Bidville ......... 59,173 ... 33.3 ........ 27,364
ebid.net ......... 84,652 ... 15.1 ........ 17,944
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Lowbid .......... 242,242 ... 26.8 ......... 4,900
HiBidder ........ 266,370 .... 4.5 ......... 4,382
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Tazbar .......... 480,518 ... 14.0 ......... 2,037
StuffPals .......... > 1M .... 1.0 ........... 585
Ewaey .............. > 1M .... 1.3 ........... 325
By Traffic Rank eBay Express is a solid number 2, again compared to other substantially smaller competing sites.
To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.
Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
Yahoo! ...... 116,096,827 ..... 16 .......... 1
Google ..... 113,883,603 ..... 13 ........... 2
eBay ......... 78,533,631 ..... 29 ........... 3 <=
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==
Is eBay Express leading the competition? Mixed results based on the metrics.
Is eBay Express popular?
What do you think?
This article is an addendum to:
- Urban Myth or Fact? eBay Express Is Popular, Part 3
- Urban Myth or Fact? eBay Express Is Popular, Part 2
- Urban Myth or Fact? eBay Express Is Popular
- The Online Competition To eBay And Industry (Loss) Leader eBay Express
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Event Horizon 1984
eCRATER EventHorizon1984
eBay World_Securities



of the 1× soldier, if either soldier can be killed in a single hit. In fact this is little more than a rehash of
Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old
eBay Express was officially one year old on 14 June 2007.
eBay Corporate proclaims that eBay Express is a popular success.
http://internet.seekingalpha.com/article/32757
eBay Q1 2007 Earnings Call Transcript
April 18, 2007 5:00 pm ET
But despite the glowing praise, and after over a year of promotion to the world, is eBay Express really popular? Or is this a Corporate eBay Urban Myth?
To answer this, let's use the free Alexa (www.alexa.com). There are always questions of accuracy with any tool, and Alexa is no exception. While there exist several subjective reports regarding Alexa's measuring methodologies, there are NO objective reports or hard proofs showing Alexa's lack of accuracy. Each reader will have to judge whether findings from Alexa meet their own criteria for usefulness.
Keep in mind that if you want Professional numbers, you have to pay Professional prices. Alexa is FREE.
Sites will be pulled from the often referred to Auction Site list from Power Sellers Unite. And we'll throw in some extras and ringers. The ringers provide a means to compare like sites, and to show the accuracy limitations of Alexa.
For the number of items on eBay Express, let's use eBay Corporates' assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com, given eBay does not provide those numbers. eBay Store counts are left out because eBay provides no day-to-day counts, and as of the end of April 2007 eBay began pursuing an aggressive policy of reducing the visibility of eBay Stores products.
Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'
Here are the terms and the raw data chart.
Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 19,400 of them visit eBay.com
Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.
Statistics quoted as of 16 June 2007
............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 11,486,992 ..... 20 ....... 19 . 14.3 .. 14.9 ... 19,400 .. 20,240
eBay Express . 11,486,992 .... n/a ... 49,658 .. n/a ... 1.7 ...... n/a ...... 35
Bidville ...... 1,049,214 .... n/a ... 83,845 .. n/a .. 10.7 ...... n/a ..... 8.6
eCRATER ......... 572,505 . 12,004 ... 13,003 .. 6.3 ... 5.3 ....... 80 ...... 81
uk.ebid.net ..... 532,266 . 15,494 ... 20,655 . 29.3 .. 14.7 ....... 30 .... 30.5
Blujay .......... 174,511 .... n/a .. 117,485 .. n/a ... 2.7 ........ 9 ...... 11
Tazbar .......... 151,023 . 73,229 ... 50,160 . 11.2 .. 16.2 ....... 10 .... 11.5
ePier ........... 127,203 . 86,224 .. 129,260 .. 5.5 ... 2.1 ....... 10 .... 10.5
Wagglepop ........ 94,198 .... n/a .. 131,138 .. n/a ... 7.5 ...... n/a ..... 6.5
Yahoo! ........... 66,426 ...... 1 ........ 1 . 13.7 .. 14.5 .. 250,500 . 253,500
AuctionQuests .... 54,502 .... n/a .. 112,093 .. n/a .. 11.3 ........ 7 ..... 5.9
HiBidder ......... 37,599 . 77,150 ... 55,659 . 27.7 .. 34.9 ........ 6 ..... 8.2
PlunderHere ...... 30,827 .... n/a ... 69,762 .. n/a .. 47.1 ........ 7 ..... 5.4
Bid-Alot ......... 28,014 .... n/a .. 221,684 .. n/a ... 2.4 ...... n/a ..... 5.6
Overstock ........ 21,344 .. 1,162 .... 1,187 .. 7.0 ... 6.3 ...... 630 ..... 630
StuffPals ........ 18,397 .... n/a .1,183,176 .. n/a ... 4.0 ...... n/a ..... 0.4
WeBidz ........... 17,621 .... n/a ... 66,734 .. n/a .. 19.5 ...... 7.5 ..... 8.5
Lowbid ........... 11,344 .... n/a .. 451,411 .. n/a ... 6.6 ...... n/a ..... 1.3
Ewaey ............... n/a .... n/a .. 609,259 .. n/a ... 5.9 ...... n/a ....... 1
Amazon .............. n/a ..... 32 ....... 31 .. 5.5 ... 5.8 ... 17,050 .. 16,995
BestBuy ............. n/a .... 531 ...... 527 .. 6.3 ... 5.8 .... 1,350 ... 1,345
Buy.com ............. n/a .. 1,409 .... 1,402 .. 3.7 ... 3.8 ...... 730 ..... 697
CompUSA ............. n/a .. 3,157 .... 2,209 .. 4.9 ... 4.8 ...... 305 ..... 398
eBay ProStores ...... n/a .. 9,275 ... 11,288 .. 6.8 ... 5.2 ...... 100 ...... 90
WalMart ............. n/a .... 509 ...... 431 .. 6.2 ... 6.1 .... 1,400 ... 1,565
** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, eBay Express, Yahoo!, Bidville, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart, Google. All shares of eBay stock were sold in the summer 2004.
Let's move measures of popularity, Page Views and Reach, leftward.
Remove Yahoo! as they have closed shop on auctions. They're still Number 1 anyway.
Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.
3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 48 ............. 6 ....... 30,827
HiBidder ....... 35 ............. 9 ....... 37,599
WeBidz ......... 20 ............. 9 ....... 17,621
Tazbar ......... 17 ............ 12 ...... 151,023
eBay ........... 19 ........ 20,240 ... 11,486,992 <=
ebid ........... 15 ............ 31 ...... 532,266
AuctionQuests .. 12 ............. 6 ....... 54,502
Bidville ....... 11 ............ 9 .... 1,049,214
Wagglepop ....... 8 ............. 7 ....... 94,198
WalMart ......... 7 ......... 1,565 .......... N/A
Overstock ....... 7 ........... 630 ....... 21,344
Lowbid .......... 7 ............. 2 ....... 11,344
Amazon .......... 6 ........ 16,995 .......... N/A
BestBuy ......... 6 ......... 1,345 .......... N/A
ProStores ....... 6 ............ 90 .......... N/A <==
eCRATER ......... 6 ............ 81 ...... 572,505
Ewaey ........... 6 ............. 1 .......... N/A
CompUSA ......... 5 .......... 398 .......... N/A
Buy.com ......... 4 ........... 697 .......... N/A
StuffPals ....... 4 ............. 1 ....... 18,397
Blujay .......... 3 ............ 11 ...... 174,511
ePier ........... 3 ............ 11 ...... 127,203
Bid-Alot ........ 3 ............. 6 ....... 28,014
eBay Express .... 2 ............ 35 ... 11,486,992 <===
eBay Express is dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.
3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 20,240 ....... 15 .... 11,486,992 <=
Amazon ....... 16,995 ........ 6 ........... N/A
WalMart ....... 1,565 ........ 7 ........... N/A
BestBuy ....... 1,345 ........ 6 ........... N/A
Buy.com ......... 697 .........4 ........... N/A
Overstock ....... 630 ........ 7 ........ 21,344
CompUSA ......... 398 ........ 5 ........... N/A
ProStores ........ 90 ........ 6 ........... N/A <==
eCRATER .......... 81 ........ 6 ....... 572,505
eBay Express ..... 35 ........ 2 .... 11,486,992 <===
ebid ............. 31 ....... 15 ....... 532,266
Tazbar ........... 12 ....... 17 ....... 151,023
Blujay ........... 11 ........ 3 ....... 174,511
ePier ............ 11 ........ 3 ....... 127,203
HiBidder .......... 9 ....... 35 ........ 37,599
WeBidz ............ 9 ....... 20 ........ 17,621
Bidville .......... 9 ....... 11 ..... 1,049,214
Wagglepop ......... 7 ........ 8 ........ 94,198
PlunderHere ....... 6 ....... 48 ........ 30,827
AuctionQuests ..... 6 ....... 12 ........ 54,502
Bid-Alot .......... 6 ........ 3 ........ 28,014
Lowbid ............ 2 ........ 7 ........ 11,344
Ewaey ............. 1 ........ 6 ........... N/A
StuffPals ......... 1 ........ 4 ........ 18,397
In Reach per million users, eBay Express is less popular than Overstock, eCRATER, and it's sibling ProStores, and barely more popular than the much smaller sites.
3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 19 . 11,486,992 <=
Amazon ............. 31 ........ N/A
WalMart ........... 431 ........ N/A
BestBuy ........... 527 ........ N/A
Overstock ....... 1,187 ..... 21,344
Buy.com ......... 1,402 ........ N/A
CompUSA ......... 2,209 ........ N/A
ProStores ...... 11,288 ........ N/A <==
eCRATER ........ 13,003 .... 572,505
ebid ........... 20,655 .... 532,266
eBay Express ... 49,658 . 11,486,992 <===
Tazbar ......... 50,160 .... 151,023
HiBidder ....... 55,659 ..... 37,599
WeBidz ......... 66,734 ..... 17,621
PlunderHere .... 69,762 ..... 30,827
Bidville ....... 83,845 .. 1,049,214
AuctionQuests . 112,093 ..... 54,502
Blujay ........ 117,485 .... 174,511
ePier ......... 129,260 .... 127,203
Wagglepop ..... 131,138 ..... 94,198
Bid-Alot ...... 221,684 ..... 28,014
Lowbid ........ 451,411 ..... 11,344
Ewaey ......... 609,259 ........ N/A
StuffPals ... 1,183,176 ..... 18,397
Compared to the previous reports (see bottom), eBay Express has been slowly sinking in this ranking. But by Traffic Rank eBay Express remains fair compared to other substantially smaller competing sites.
To comprehend the magnitude of these numbers, let's use Yahoo! and Google in this last list.
3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 250,500 ...... 15 ........ 66,426 ...... 1
Google ....... 238,850 ....... 7 .... EVERYTHING ...... 3
eBay .......... 20,240 ...... 15 .... 11,486,992 ..... 19
ProStores ......... 90 ....... 6 ........... N/A . 11,288
eBay Express ...... 35 ....... 2 .... 11,486,992 . 49,658
Is eBay Express leading the competition? According to the metrics, mixed results.
Is eBay Express popular?
What do you think?
This article is a followup to:
See also addendum:
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Posted on 16 June 2007 at 00:36 in Amazon, Bidville, Blujay, Commentary, eBay Express, eBid, eCRATER, Ewaey, Google, Yahoo! | Permalink | Comments (1) | TrackBack (0)
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