EventHorizon1984 Log: Bidville

Bidville

16 June 2007

Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old

eBay Express was officially one year old on 14 June 2007.

If you missed the Official Announcement from eBay regarding the anniversary, don't worry about it. They never issued one.

eBay Corporate proclaims that eBay Express is a popular success.

http://internet.seekingalpha.com/article/32757
eBay Q1 2007 Earnings Call Transcript
April 18, 2007 5:00 pm ET

"Lastly, eBay Express continues to experience increased adoption and growing success. For those of you who remember our eBay velocity statistics from the old days, on eBay Express an article of clothing sold every 67 seconds during the quarter, while a piece of jewelry sold every 2.5 minutes." Meg Whitman

But despite the glowing praise, and after over a year of promotion to the world, is eBay Express really popular? Or is this a Corporate eBay Urban Myth?

To answer this, let's use the free Alexa (www.alexa.com). There are always questions of accuracy with any tool, and Alexa is no exception. While there exist several subjective reports regarding Alexa's measuring methodologies, there are NO objective reports or hard proofs showing Alexa's lack of accuracy. Each reader will have to judge whether findings from Alexa meet their own criteria for usefulness.

Keep in mind that if you want Professional numbers, you have to pay Professional prices. Alexa is FREE.

Sites will be pulled from the often referred to Auction Site list from Power Sellers Unite. And we'll throw in some extras and ringers. The ringers provide a means to compare like sites, and to show the accuracy limitations of Alexa.

For the number of items on eBay Express, let's use eBay Corporates' assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com, given eBay does not provide those numbers. eBay Store counts are left out because eBay provides no day-to-day counts, and as of the end of April 2007 eBay began pursuing an aggressive policy of reducing the visibility of eBay Stores products.

Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'

Here are the terms and the raw data chart.

Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 19,400 of them visit eBay.com

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

Statistics quoted as of 16 June 2007

............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 11,486,992 ..... 20 ....... 19 . 14.3 .. 14.9 ... 19,400 .. 20,240
eBay Express . 11,486,992 .... n/a ... 49,658 .. n/a ... 1.7 ...... n/a ...... 35
Bidville ...... 1,049,214 .... n/a ... 83,845 .. n/a .. 10.7 ...... n/a ..... 8.6
eCRATER ......... 572,505 . 12,004 ... 13,003 .. 6.3 ... 5.3 ....... 80 ...... 81
uk.ebid.net ..... 532,266 . 15,494 ... 20,655 . 29.3 .. 14.7 ....... 30 .... 30.5
Blujay .......... 174,511 .... n/a .. 117,485 .. n/a ... 2.7 ........ 9 ...... 11
Tazbar .......... 151,023 . 73,229 ... 50,160 . 11.2 .. 16.2 ....... 10 .... 11.5
ePier ........... 127,203 . 86,224 .. 129,260 .. 5.5 ... 2.1 ....... 10 .... 10.5
Wagglepop ........ 94,198 .... n/a .. 131,138 .. n/a ... 7.5 ...... n/a ..... 6.5
Yahoo! ........... 66,426 ...... 1 ........ 1 . 13.7 .. 14.5 .. 250,500 . 253,500
AuctionQuests .... 54,502 .... n/a .. 112,093 .. n/a .. 11.3 ........ 7 ..... 5.9
HiBidder ......... 37,599 . 77,150 ... 55,659 . 27.7 .. 34.9 ........ 6 ..... 8.2
PlunderHere ...... 30,827 .... n/a ... 69,762 .. n/a .. 47.1 ........ 7 ..... 5.4
Bid-Alot ......... 28,014 .... n/a .. 221,684 .. n/a ... 2.4 ...... n/a ..... 5.6
Overstock ........ 21,344 .. 1,162 .... 1,187 .. 7.0 ... 6.3 ...... 630 ..... 630
StuffPals ........ 18,397 .... n/a .1,183,176 .. n/a ... 4.0 ...... n/a ..... 0.4
WeBidz ........... 17,621 .... n/a ... 66,734 .. n/a .. 19.5 ...... 7.5 ..... 8.5
Lowbid ........... 11,344 .... n/a .. 451,411 .. n/a ... 6.6 ...... n/a ..... 1.3
Ewaey ............... n/a .... n/a .. 609,259 .. n/a ... 5.9 ...... n/a ....... 1

Amazon .............. n/a ..... 32 ....... 31 .. 5.5 ... 5.8 ... 17,050 .. 16,995
BestBuy ............. n/a .... 531 ...... 527 .. 6.3 ... 5.8 .... 1,350 ... 1,345
Buy.com ............. n/a .. 1,409 .... 1,402 .. 3.7 ... 3.8 ...... 730 ..... 697
CompUSA ............. n/a .. 3,157 .... 2,209 .. 4.9 ... 4.8 ...... 305 ..... 398
eBay ProStores ...... n/a .. 9,275 ... 11,288 .. 6.8 ... 5.2 ...... 100 ...... 90
WalMart ............. n/a .... 509 ...... 431 .. 6.2 ... 6.1 .... 1,400 ... 1,565

** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, eBay Express, Yahoo!, Bidville, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart, Google. All shares of eBay stock were sold in the summer 2004.

Let's move measures of popularity, Page Views and Reach, leftward.

Remove Yahoo! as they have closed shop on auctions. They're still Number 1 anyway.

Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.

3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 48 ............. 6 ....... 30,827
HiBidder ....... 35 ............. 9 ....... 37,599
WeBidz ......... 20 ............. 9 ....... 17,621
Tazbar ......... 17 ............ 12 ...... 151,023
eBay ........... 19 ........ 20,240 ... 11,486,992 <=
ebid ........... 15 ............ 31 ...... 532,266
AuctionQuests .. 12 ............. 6 ....... 54,502
Bidville ....... 11 ............ 9 .... 1,049,214
Wagglepop ....... 8 ............. 7 ....... 94,198
WalMart ......... 7 ......... 1,565 .......... N/A
Overstock ....... 7 ........... 630 ....... 21,344
Lowbid .......... 7 ............. 2 ....... 11,344
Amazon .......... 6 ........ 16,995 .......... N/A
BestBuy ......... 6 ......... 1,345 .......... N/A
ProStores ....... 6 ............ 90 .......... N/A <==
eCRATER ......... 6 ............ 81 ...... 572,505
Ewaey ........... 6 ............. 1 .......... N/A
CompUSA ......... 5 .......... 398 .......... N/A
Buy.com ......... 4 ........... 697 .......... N/A
StuffPals ....... 4 ............. 1 ....... 18,397
Blujay .......... 3 ............ 11 ...... 174,511
ePier ........... 3 ............ 11 ...... 127,203
Bid-Alot ........ 3 ............. 6 ....... 28,014
eBay Express .... 2 ............ 35 ... 11,486,992 <===

eBay Express is dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 20,240 ....... 15 .... 11,486,992 <=
Amazon ....... 16,995 ........ 6 ........... N/A
WalMart ....... 1,565 ........ 7 ........... N/A
BestBuy ....... 1,345 ........ 6 ........... N/A
Buy.com ......... 697 .........4 ........... N/A
Overstock ....... 630 ........ 7 ........ 21,344
CompUSA ......... 398 ........ 5 ........... N/A
ProStores ........ 90 ........ 6 ........... N/A <==
eCRATER .......... 81 ........ 6 ....... 572,505
eBay Express ..... 35 ........ 2 .... 11,486,992 <===
ebid ............. 31 ....... 15 ....... 532,266
Tazbar ........... 12 ....... 17 ....... 151,023
Blujay ........... 11 ........ 3 ....... 174,511
ePier ............ 11 ........ 3 ....... 127,203
HiBidder .......... 9 ....... 35 ........ 37,599
WeBidz ............ 9 ....... 20 ........ 17,621
Bidville .......... 9 ....... 11 ..... 1,049,214
Wagglepop ......... 7 ........ 8 ........ 94,198
PlunderHere ....... 6 ....... 48 ........ 30,827
AuctionQuests ..... 6 ....... 12 ........ 54,502
Bid-Alot .......... 6 ........ 3 ........ 28,014
Lowbid ............ 2 ........ 7 ........ 11,344
Ewaey ............. 1 ........ 6 ........... N/A
StuffPals ......... 1 ........ 4 ........ 18,397

In Reach per million users, eBay Express is less popular than Overstock, eCRATER, and it's sibling ProStores, and barely more popular than the much smaller sites.

3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 19 . 11,486,992 <=
Amazon ............. 31 ........ N/A
WalMart ........... 431 ........ N/A
BestBuy ........... 527 ........ N/A
Overstock ....... 1,187 ..... 21,344
Buy.com ......... 1,402 ........ N/A
CompUSA ......... 2,209 ........ N/A
ProStores ...... 11,288 ........ N/A <==
eCRATER ........ 13,003 .... 572,505
ebid ........... 20,655 .... 532,266
eBay Express ... 49,658 . 11,486,992 <===
Tazbar ......... 50,160 .... 151,023
HiBidder ....... 55,659 ..... 37,599
WeBidz ......... 66,734 ..... 17,621
PlunderHere .... 69,762 ..... 30,827
Bidville ....... 83,845 .. 1,049,214
AuctionQuests . 112,093 ..... 54,502
Blujay ........ 117,485 .... 174,511
ePier ......... 129,260 .... 127,203
Wagglepop ..... 131,138 ..... 94,198
Bid-Alot ...... 221,684 ..... 28,014
Lowbid ........ 451,411 ..... 11,344
Ewaey ......... 609,259 ........ N/A
StuffPals ... 1,183,176 ..... 18,397

Compared to the previous reports (see bottom), eBay Express has been slowly sinking in this ranking. But by Traffic Rank eBay Express remains fair compared to other substantially smaller competing sites.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google in this last list.

3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 250,500 ...... 15 ........ 66,426 ...... 1
Google ....... 238,850 ....... 7 .... EVERYTHING ...... 3
eBay .......... 20,240 ...... 15 .... 11,486,992 ..... 19
ProStores ......... 90 ....... 6 ........... N/A . 11,288
eBay Express ...... 35 ....... 2 .... 11,486,992 . 49,658

Is eBay Express leading the competition? According to the metrics, mixed results.

Is eBay Express popular?

What do you think?

This article is a followup to:

07 June 2007

Urban Myth or Fact? eBay Express Is Popular, Part 2 Compete

We'll change the methodology somewhat in this version.

Instead of the free Alexa (www.alexa.com) service, we'll use the services of the free Compete (http://snapshot.compete.com) service.

Compete advertises itself as a more accurate and better than Alexa.

Since there are no hard facts to support or deny claims of accuracy, for Alexa or Compete, judgement should be reserved on the exact details provided.

The current data from Compete covers up to April 2007. We will use this baseline. Also the Compete data is a snapshot in time and not a running average. Situations can change rapidly on the Internet. Numbers can go from good to bad and back again in days.

For a June 2007 view using Alexa (www.alexa.com) see:
Urban Myth or Fact? eBay Express Is Popular, Part 3

In April 2007 eBay Express was one year old. After a year of promotion to the world, was eBay Express popular?

To answer this, let's use the free Compete (http://snapshot.compete.com), Auction Site list from Power Sellers Unite (www.powersellersunite.com). And throw in some ringers.

For the purpose of relative site comparison only, inventory counts will be left out.

Here are the terms and the raw data chart.

Rank:
The Compete Rank is based on People Counts and does not consider page views or number of visits made to the site. Rank is often used as a complement to People Count to privide a relative metric that shows the significance of a site.

Pages Per Visit
Pages Per Visit is used as an engagement metric. Pages are also known as Page Views and represent how many clicks a person makes on a given website.

People Count:
People Counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.

Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
eBay Express ...... 2,336 .... 3.4 ....... 785,870
Bidville ......... 59,173 ... 33.3 ........ 27,364
Yahoo ................. 1 ... 21.4 ... 116,096,827
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ebid.net ......... 84,652 ... 15.1 ........ 17,944
Blujay ........... 34,903 .... 6.6 ........ 49,971
Tazbar .......... 480,518 ... 14.0 ......... 2,037
ePier ............ 23,312 ... 11.6 ........ 78,490
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
HiBidder ........ 266,370 .... 4.5 ......... 4,382
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Overstock ........... 159 ... 12.4 ..... 5,916,812
StuffPals .......... > 1M .... 1.0 ........... 585
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Lowbid .......... 242,242 ... 26.8 ......... 4,900
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Ewaey .............. > 1M .... 1.3 ........... 325

Amazon ................ 9 ... 10.4 .... 47,608,312
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
WalMart .............. 18 ... 14.9 .... 24,144,210

Let's remove Yahoo! The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.

Numbers will be rounded up. Order the above list according to Pages Per Visit, People Counts, Traffic Rank.

Month Snap Shot In Time - April 2007
............. Pages Per ... People ...... Traffic
.............. Visit . Counts (Hits) .. Rank
Bidville ....... 34 ....... 27,364 ...... 59,173
eBay ........... 29 .... 78,533,631 ........... 3 <=
Lowbid ......... 27 ......... 4,900 ..... 242,242
BestBuy ........ 21 ..... 9,971,408 ......... 779
ebid.net ....... 16 ........ 17,944 ...... 84,652
WalMart ........ 15 .....24,144,210 .......... 18
Tazbar ......... 14 ......... 2,037 ..... 480,518
Overstock ...... 13 ..... 5,916,812 ......... 159
ePier .......... 12 ............ 15 ..... 128,551
Amazon ......... 11 .... 47,608,312 ........... 9
CompUSA ........ 11 .... 1,251,416 ....... 1,364
ProStores.com .. 10 ....... 273,962 ....... 7,029 <==
AuctionQuests ... 9 ......... 4,048 ..... 284,729
Buy.com ......... 7 ..... 1,978,685 ........ > 1M
eCRATER ......... 7 ....... 235,799 ....... 8,172
Blujay .......... 7 ........ 49,971 ..... 134,206
WeBidz .......... 7 ........ 15,587 ...... 94,849
Bid-Alot ........ 6 ........ 78,490 ...... 23,312
Wagglepop ....... 6 ........ 32,820 ...... 50,455
HiBidder ........ 5 ......... 4,382 ..... 266,370
eBay Express .... 4 ....... 785,870 ....... 2,336 <===
PlunderHere ..... 4 ......... 2,259 ..... 446,558
Ewaey ........... 2 ........... 325 ........ > 1M
StuffPals ....... 1 ........... 585 ........ > 1M

eBay Express is near the bottom in Pages Per Visit. And given the prime visibility afforded it, eBay Express still performs poorly compared to eBay ProStores. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
eBay ......... 78,533,631 ..... 29 ........... 3 <=
Amazon ....... 47,608,312 ..... 11 ........... 9
WalMart ...... 24,144,210 ..... 15 .......... 18
BestBuy ....... 9,971,408 ..... 21 ......... 779
Overstock ..... 5,916,812 ..... 13 ......... 159
Buy.com ....... 1,978,685 ...... 7 ........ > 1M
CompUSA ...... 1,251,416 ..... 11 ....... 1,364
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==
eCRATER ......... 235,799 ...... 7 ....... 8,172
Bid-Alot ......... 78,490 ...... 6 ...... 23,312
Blujay ........... 49,971 ...... 7 ..... 134,206
Wagglepop ........ 32,820 ...... 6 ...... 50,455
Bidville ........ 27,364 ..... 34 ...... 59,173
ebid.net ......... 17,944 ..... 16 ...... 84,652
WeBidz ........... 15,587 ...... 7 ...... 94,849
Lowbid ............ 4,900 ..... 27 ..... 242,242
HiBidder .......... 4,382 ...... 5 ..... 266,370
AuctionQuests ..... 4,048 ...... 9 ..... 284,729
PlunderHere ....... 2,259 ...... 4 ..... 446,558
Tazbar ............ 2,037 ..... 14 ..... 480,518
StuffPals ........... 585 ...... 1 ........ > 1M
Ewaey ............... 325 ...... 2 ........ > 1M
ePier ................ 15 ..... 12 ..... 128,551

In People Counts, eBay Express is less popular than the much smaller Overstock.com, but does have significant leads over the other substantially smaller sites.

Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
Amazon ................ 9 ... 10.4 .... 47,608,312
WalMart .............. 18 ... 14.9 .... 24,144,210
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Overstock ........... 159 ... 12.4 ..... 5,916,812
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
eBay Express ...... 2,336 .... 3.4 ....... 785,870
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ePier ............ 23,312 ... 11.6 ........ 78,490
Blujay ........... 34,903 .... 6.6 ........ 49,971
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
Bidville ......... 59,173 ... 33.3 ........ 27,364
ebid.net ......... 84,652 ... 15.1 ........ 17,944
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Lowbid .......... 242,242 ... 26.8 ......... 4,900
HiBidder ........ 266,370 .... 4.5 ......... 4,382
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Tazbar .......... 480,518 ... 14.0 ......... 2,037
StuffPals .......... > 1M .... 1.0 ........... 585
Ewaey .............. > 1M .... 1.3 ........... 325

By Traffic Rank eBay Express is a solid number 2, again compared to other substantially smaller competing sites.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.

Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
Yahoo! ...... 116,096,827 ..... 16 .......... 1
Google ..... 113,883,603 ..... 13 ........... 2
eBay ......... 78,533,631 ..... 29 ........... 3 <=
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==

Is eBay Express leading the competition? Mixed results based on the metrics.

Is eBay Express popular?

What do you think?

This article is an addendum to:

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Posted on 07 June 2007 at 12:41 in Amazon, Bidville, Blujay, eBay, eBay Express, eBid, eCRATER, Ewaey, Google, Yahoo! | Permalink | Comments (0) | TrackBack (0)

30 April 2007

Urban Myth or Fact? eBay Express Is Popular, Part 3

eBay Express will be Officially* one year old this month.

eBay Corporate proclaims that eBay Express is a popular success.

http://internet.seekingalpha.com/article/32757
eBay Q1 2007 Earnings Call Transcript
April 18, 2007 5:00 pm ET

"Lastly, eBay Express continues to experience increased adoption and growing success.
For those of you who remember our eBay velocity statistics from the old days, on eBay Express
an article of clothing sold every 67 seconds during the quarter, while a piece of jewelry sold
every 2.5 minutes." Meg Whitman

But despite the glowing praise, and after a year of promotion to the world, is eBay Express really popular?

To answer this, let's use the free Alexa (www.alexa.com), and an Auction Site list from Power Sellers Unite. And throw in some extras and ringers.

For the number of items on eBay Express, let's use eBay's assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com. We'll also leave out eBay Store counts because as of the April 2007 eBay began pursuing an aggressive policy of reducing the visability of eBay Stores products.

Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'

Here are the terms and the raw data chart.

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

Statistics quoted are as of 5 June 2007.

............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 11,629,538 ..... 20 ....... 17 . 15.7 .. 15.0 ... 18,650 .. 20,530
eBay Express . 11,629,538 . 55,637 ... 44,456 .. 1.6 ... 1.7 ....... 35 ...... 37
Bidville ...... 1,017,535 . 64,977 ... 81,030 . 13.8 .. 11.1 ...... 9.5 ..... 8.9
Yahoo ........... 718,801 ...... 1 ........ 1 . 13.8 .. 14.7 .. 247,999 . 255,100
eCRATER ......... 556,089 . 16,034 ... 13,431 .. 3.3 ... 5.5 ....... 80 ...... 79
uk.ebid.net ..... 513,749 . 29,019 ... 20,589 . 12.2 .. 14.4 ....... 25 .... 30.5
Blujay .......... 168,455 .... n/a .. 112,060 .. n/a ... 3.0 ........ 8 ...... 11
Tazbar .......... 156,856 .... n/a ... 44,425 .. n/a .. 17.5 ...... n/a .... 12.5
ePier ........... 127,203 .... n/a .. 126,320 .. n/a ... 2.0 ..... 12.5 ...... 11
Wagglepop ........ 97,357 . 63,829 .. 140,567 . 25.3 ... 5.8 ........ 7 ..... 6.7
AuctionQuests .... 56,961 .... n/a .. 102,366 .. n/a .. 14.0 ........ 7 ....... 6
HiBidder ......... 35,001 . 67,352 ... 52,895 . 22.7 .. 32.1 ........ 7 ..... 8.6
PlunderHere ...... 28,220 . 87,745 ... 69,225 . 12.7 .. 50.2 ........ 7 ..... 5.2
Overstock ........ 23,860 .. 1,156 .... 1,155 .. 6.9 ... 6.3 ...... 625 ..... 640
StuffPals ........ 18,401 .... n/a .1,159,728 .. n/a ... 4.0 ...... n/a ..... 0.4
WeBidz ........... 17,594 .... n/a ... 67,164 .. n/a .. 18.1 ........ 9 ....... 9
Lowbid ........... 12,397 .... n/a .. 318,140 .. n/a ... 6.6 ...... n/a ..... 2.3
Bid-Alot .......... 1,515 .... n/a .. 412,619 .. n/a ... 6.4 ...... n/a ..... 1.4
Ewaey ............... n/a .... n/a .. 731,762 .. n/a ... 6.4 ...... n/a ..... 0.9

Amazon .............. n/a ..... 32 ....... 30 .. 5.4 ... 5.8 ... 18,000 .. 17,130
BestBuy ............. n/a .... 509 ...... 528 .. 6.4 ... 5.8 .... 1,400 ... 1,345
Buy.com ............. n/a .. 1,155 .... 1,369 .. 3.5 ... 3.8 ...... 910 ..... 701
CompUSA ............. n/a .. 2,498 .... 2,035 .. 5.2 ... 4.8 ...... 360 ... 416.5
ProStores.com ....... n/a . 13,376 ... 11,021 .. 4.2 ... 5.2 ....... 90 .... 90.5
WalMart ............. n/a .... 504 ...... 427 .. 6.3 ... 6.1 .... 1,400 ... 1,580

** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, Bidville, Yahoo, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart. All shares of eBay stock were sold in the summer 2004.

Let's move measures of popularity, Page Views and Reach, leftward.

Remove Yahoo! as they are closing shop on auctions. And they're also Number 1.

Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.

3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 51 ............. 6 ....... 28,220
HiBidder ....... 33 ............. 9 ....... 35,001
WeBidz ......... 19 ............. 9 ....... 17,594
Tazbar ......... 18 ............ 13 ...... 156,856
eBay ........... 15 ........ 20,530 ... 11,629,538 <=
uk.ebid.net .... 15 ............ 31 ...... 513,749
AuctionQuests .. 14 ............. 6 ....... 56,961
Bidville ....... 12 ............ 9 .... 1,017,535
WalMart ......... 7 ......... 1,580 .......... N/A
Overstock ....... 7 ........... 640 ....... 23,860
Lowbid .......... 7 ............. 3 ....... 12,397
Bid-Alot ........ 7 ............. 2 ........ 1,515
Ewaey ........... 7 ............. 1 .......... N/A
Amazon .......... 6 ........ 17,130 .......... N/A
BestBuy ......... 6 ......... 1,345 .......... N/A
ProStores.com ... 6 ............ 91 .......... N/A <==
eCRATER ......... 6 ............ 79 ...... 556,089
Wagglepop ....... 6 ............. 7 ....... 97,357
CompUSA ......... 5 .......... 417 .......... N/A
Buy.com ......... 4 ........... 701 .......... N/A
StuffPals ....... 4 ............. 1 ....... 18,401
Blujay .......... 3 ............ 11 ...... 168,455
eBay Express .... 2 ............ 37 ... 11,629,538 <===
ePier ........... 2 ............ 11 ...... 127,203

eBay Express is virtually dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 20,530 ....... 15 .... 11,629,538 <=
Amazon ....... 17,130 ........ 6 ........... N/A
WalMart ....... 1,580 ........ 7 ........... N/A
BestBuy ....... 1,345 ........ 6 ........... N/A
Buy.com ......... 701 .........4 ........... N/A
Overstock ....... 640 ........ 7 ........ 23,860
CompUSA ......... 417 ........ 5 ........... N/A
ProStores.com .... 91 ........ 6 ........... N/A <==
eCRATER .......... 79 ........ 6 ....... 556,089
eBay Express ..... 37 ........ 2 .... 11,629,538 <===
uk.ebid.net ...... 31 ....... 15 ....... 513,749
Tazbar ........... 13 ....... 18 ....... 156,856
Blujay ........... 11 ........ 3 ....... 168,455
ePier ............ 11 ........ 2 ....... 127,203
HiBidder .......... 9 ....... 33 ........ 35,001
WeBidz ............ 9 ....... 19 ........ 17,594
Bidville .......... 9 ....... 12 ..... 1,017,535
Wagglepop ......... 7 ........ 6 ........ 97,357
PlunderHere ....... 6 ....... 51 ........ 28,220
AuctionQuests ..... 6 ....... 14 ........ 56,961
Lowbid ............ 3 ........ 7 ........ 12,397
Bid-Alot .......... 2 ........ 7 ......... 1,515
Ewaey ............. 1 ........ 7 ........... N/A
StuffPals ......... 1 ........ 4 ........ 18,401

eBay Express is slowly sinking in this ranking. In Reach per million users, eBay Express is less popular than Overstock.com, eCRATER, and it's sibling ProStores, and not much more popular than the smaller sites.

3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 17 . 11,629,538 <=
Amazon ............. 30 ........ N/A
WalMart ........... 427 ........ N/A
BestBuy ........... 528 ........ N/A
Overstock ....... 1,155 ..... 21,877
Buy.com ......... 1,369 ........ N/A
CompUSA ......... 2,035 ........ N/A
ProStores.com .. 11,021 ........ N/A <==
eCRATER ........ 13,431 .... 556,089
uk.ebid.net .... 20,589 .... 513,749
Tazbar ......... 44,425 .... 156,856
eBay Express ... 44,456 . 11,629,538 <===
HiBidder ....... 52,895 ..... 35,001
WeBidz ......... 67,164 ..... 17,594
PlunderHere .... 69,225 ..... 28,220
Bidville ....... 81,030 .. 1,017,535
AuctionQuests . 102,366 ..... 56,961
Blujay ........ 112,060 .... 168,455
ePier ......... 126,320 .... 127,203
Wagglepop ..... 140,567 ..... 97,357
Lowbid ........ 318,140 ..... 12,397
Bid-Alot ...... 412,619 ...... 1,515
Ewaey ......... 731,762 ........ N/A
StuffPals ... 1,159,728 ..... 18,401

eBay Express has also been slowly sinking in the rankings. By Traffic Rank eBay Express is fair compared to other (substantially smaller) competing sites, including ProStores.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.

3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 255,100 ...... 15 ....... 718,801 ...... 1
Google ....... 239,450 ....... 7 .... EVERYTHING ...... 3
eBay .......... 23,765 ...... 15 .... 11,629,538 ..... 17
ProStores.com ..... 91 ....... 6 ........... N/A . 11,021
eBay Express ...... 37 ....... 2 .... 11,629,538 . 44,456

Is eBay Express leading the competition? According to the metrics, no.

Is eBay Express popular?

What do you think?

This article is a followup to:

15 April 2007

The Online Competition To eBay And Industry (Loss) Leader eBay Express

Originally Posted Apr-15-07 12:07:37 PDT

Commentary

Want an interesting trend? Watch this Auction Site count.

http://www.powersellersunite.com/auctionsitewatch.php

eBay

12,616,066

April 13, 2007 5:16 pm

Yahoo

1,103,617

April 13, 2007 5:04 pm

Bidville

1,052,130

April 13, 2007 5:12 pm

eCrater

458,536

April 13, 2007 5:06 pm

uk.ebid.net

426,021

April 13, 2007 5:03 pm

MightyBids

272,905

April 13, 2007 5:17 pm

The above list consists of places having more than an arbitrary quater-million listings.

Interestingly the total number of listings from these non-eBay sites is about a quarter (26%) of the eBay total. Interesting because two years ago, a summation of these places plus others, would have barely reached 10%.

"There are some upon this earth of yours," returned the Spirit, "who lay claim to know us, and who do their deeds of passion, pride, ill-will, hatred, envy, bigotry, and selfishness in our name, who are as strange to us and all out kith and kin, as if they had never lived. Remember that, and charge their doings on themselves, not us." Charles Dickens, A Christmas Carol

The question that eBay would pose is, 'will these sites match OUR size', followed by eBay's answer 'No.'

The non-fantasy question for a business is 'what must we do when the competition reaches a measurable percentage of our size?' eBay's non-changing response is to increase profitability; increase fees. The competitions response is to increase it's seller base, which in the long term would generate increased revenue*.

* eCRATER is free, but with increased size this will change.

What eBay and it's cheerleaders refuse to realize is the competion need not match eBay's size one-on-one to be a viable opponent.

http://en.wikipedia.org/wiki/Lanchester%27s_law
http://en.wikipedia.org/wiki/Fuzzy_Wuzzy

The Fuzzy Wuzzy Fallacy is a name for a wargaming theory coined by Richard Hamblen in the September 1976 of the Avalon Hill General wargaming magazine, loosely based on historical records of battles between the British and the Sudanese Mahdi. The Fuzzy Wuzzy Fallacy states that a single soldier with 2× firepower or attack strength does not equal to two soldiers with 1× firepower or attack strength. Instead, the soldier with 2× firepower is actually worth $\sqrt{2}$ of the 1× soldier, if either soldier can be killed in a single hit. In fact this is little more than a rehash of Lanchester's law.

As a result, tactics and strategy designed around this theory emphasize greater numbers and time, which the speed and mobility of the units in action can effect.

Basically you can beat a foe being just as large or larger, OR having greater numbers attaching over time. Like the grizzly bear versus the wolf pack.

This being business and not armed combat, eBay is not (currently) literally destroying the competition. And smaller opponents need not inflict a lethal blow to the larger opponent to make progress.

"Men's courses will foreshadow certain ends, to which, if persevered in, they must lead," said Scrooge. "But if the courses be departed from, the ends will change. Say it is thus with what you show me!" Charles Dickens, A Christmas Carol

Should eBay continue it's self destructive policies*, it will continue to shrink and the competion will continue growing. Excluding Google, in two years the size ratio of the competition to eBay will reach or exceed 50%.

Fuzzy Wuzzy Principle anyone?

* For example killing Stores by pushing the unpopular eBay Express.

01 April 2007

Urban Myth or Fact? eBay Express Is Popular, Part 2

Urban Myth or Fact? eBay Express Is Popular, Part 2
Originally Posted Apr-01-07 11:59:16 PDT

eBay Express will be one year old this month. After a year of promotion to the world, is eBay Express popular?

To answer this, let's use the free Alexa (www.alexa.com), and an Auction Site list from Power Sellers Unite (www.powersellersunite.com). And throw in some ringers.

For the number of items on eBay Express, let's use eBay's assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com.

Here are the terms and the raw data chart.

Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 280,000 of them visit yahoo.com.

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 12,366,494 ..... 16 ....... 16 . 14.8 .. 15.3 ... 19,900 .. 23,765
eBay Express . 12,366,494 . 73,341 ... 23,794 .. 1.9 ... 1.7 ....... 25 ...... 77
Yahoo ......... 1,053,923 ...... 1 ........ 1 . 14.7 .. 15.3 .. 251,500 . 268,750
Bidville ...... 1,053,332 . 51,990 ... 87,695 . 10.8 ... 8.3 ....... 15 ..... 9.8
eCrater ......... 439,821 . 10,171 ... 17,892 .. 8.0 ... 5.7 ....... 80 .... 61.5
uk.ebid.net ..... 433,724 . 29,515 ... 12,988 . 21.6 .. 16.9 ....... 20 ...... 49
MightyBids ...... 273,710 .... n/a ... 70,427 .. n/a .. 10.7 ...... n/a ..... 9.9
Tazbar .......... 139,789 . 31,804 ... 34,355 . 21.9 .. 18.6 ....... 15 .... 16.5
Blujay .......... 134,206 .... n/a ... 95,174 .. n/a ... 3.9 ......10.5 .... 12.5
ePier ........... 128,551 . 67,963 .. 109,711 .. 6.2 ... 2.2 ....... 15 .... 13.5
Wagglepop ........ 97,894 .... n/a ... 73,537 .. n/a .. 15.7 ...... n/a ..... 9.7
AuctionQuests .... 46,855 .... n/a .. 106,312 .. n/a .. 21.5 ...... n/a ..... 5.4
Bid-Alot ......... 43,658 .... n/a .. 183,398 .. n/a ... 3.2 ...... n/a ..... 6.4
HiBidder ......... 24.979 . 46,034 ... 63,954 . 31.5 .. 32.5 ........ 9 ..... 7.6
TheAuctionMan .... 23,389 .... n/a ...... n/a .. n/a ... n/a ...... n/a ..... n/a
Overstock ........ 21,877 ...1,207 ...... 761 .. 5.7 ... 6.5 ...... 650 ..... 897
WeBidz ........... 21,065 . 97,546 ... 61,318 .. 6.5 .. 14.0 ........ 9 ...... 12
Lowbid ........... 20,690 .... n/a .. 318,140 .. n/a ... 6.6 ...... n/a ..... 2.3
whaBAM ........... 20,347 .... n/a ...... n/a .. n/a ... n/a ...... n/a ..... n/a
PlunderHere ...... 17,481 . 94,519 ... 92,601 .. 111 .. 38.4 ...... 2.5 ..... 4.4
Amazon .............. N/A ..... 31 ....... 26 .. 5.6 ... 6.0 ... 17,000 .. 19,865
BestBuy ............. N/A .... 540 ...... 378 .. 5.3 ... 5.9 .... 1,350 ... 1,745
CompUSA ............. N/A .. 2,465 .... 1,381 .. 4.4 ... 4.9 ...... 385 ... 613.5
ProStores.com ....... N/A . 10,794 .... 9,114 .. 4.3 ... 6.2 ...... 105 ..... 104

Let's move measures of popularity, Page Views and Reach, leftward.

Remove Yahoo! The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.

Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.

3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 39 ............. 5 ....... 17,481
HiBidder ....... 33 ............. 8 ....... 24,979
AuctionQuests .. 22 ............. 6 ....... 46,855
Tazbar ......... 19 ............ 17 ...... 139,789
uk.ebid.net .... 17 ............ 49 ...... 433,724
eBay ........... 16 ........ 23,765 ... 12,366,494 <=
Wagglepop ...... 16 ............ 10 ....... 97,894
WeBidz ......... 14 ............ 12 ....... 21,065
MightyBids ..... 11 ............ 10 ...... 273,710
Bidville ........ 8 ............ 10 .... 1,053,332
Overstock ....... 7 ........... 897 ....... 21,877
ProStores.com ... 7 ........... 104 .......... N/A <==
Lowbid .......... 7 ............. 3 ....... 20,690
Amazon .......... 6 ........ 19,865 .......... N/A
BestBuy ......... 6 ......... 1,745 .......... N/A
eCrater ......... 6 ............ 62 ...... 439,821
CompUSA ......... 5 .......... 614 .......... N/A
Blujay .......... 4 ............ 13 ...... 134,206
Bid-Alot ........ 4 ............. 7 ....... 43,658
ePier ........... 3 ............ 15 ...... 128,551
eBay Express .... 2 ............ 77 ... 12,366,494 <===
whaBAM ........ n/a ........... n/a ....... 20,347
TheAuctionMan . n/a ........... n/a ....... 23,389

eBay Express is virtually dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 23,765 ....... 16 .... 12,366,494 <=
Amazon ....... 19,865 ........ 6 ........... N/A
BestBuy ....... 1,745 ........ 6 ........... N/A
Overstock ....... 897 ........ 7 ........ 21,877
CompUSA ......... 614 ........ 5 ........... N/A
ProStores.com ... 104 ........ 7 ........... N/A <==
eBay Express ..... 77 ........ 2 .... 12,366,494 <===
eCrater .......... 62 ........ 6 ....... 439,821
uk.ebid.net ...... 49 ....... 17 ....... 433,724
Tazbar ........... 17 ....... 19 ....... 139,789
ePier ............ 15 ........ 3 ....... 128,551
Blujay ........... 13 ........ 4 ....... 134,206
WeBidz ........... 12 ....... 14 ........ 21,065
Wagglepop ........ 10 ....... 16 ........ 97,894
MightyBids ....... 10 ....... 11 ....... 273,710
Bidville ......... 10 ........ 8 ....... 992,936
HiBidder .......... 8 ....... 33 ........ 24,979
Bid-Alot .......... 7 ........ 4 ........ 43,658
AuctionQuests ..... 6 ....... 22 ........ 46,855
PlunderHere ....... 5 ....... 39 ........ 17,481
Lowbid ............ 3 ........ 7 ........ 20,690

In Reach per million users, eBay Express is less popular than Overstock.com and it's sibling ProStores, and not much more popular than the smaller sites.

3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 16 . 12,366,494 <=
Amazon ............. 26 ........ N/A
BestBuy ........... 378 ........ N/A
Overstock ......... 761 ..... 21,877
CompUSA ......... 1,381 ........ N/A
ProStores.com ... 9,114 ........ N/A <==
uk.ebid.net .... 12,988 .... 433,724
eCrater ........ 17,892 .... 439,821
eBay Express ... 23,794 . 12,366,494 <===
Tazbar ......... 34,355 .... 139,789
WeBidz ......... 61,318 ..... 21,065
HiBidder ....... 63,954 ..... 24,979
MightyBids ..... 70,427 .... 273,710
Wagglepop ...... 73,537 ..... 97,894
Bidville ....... 87,695 .. 1,053,332
PlunderHere .... 92,601 ..... 17,481
Blujay ......... 95,174 .... 134,206
AuctionQuests . 106,312 ..... 46,855
ePier ......... 109,711 .... 128,551
Bid-Alot ...... 183,398 ..... 43,658
Lowbid ........ 318,140 ..... 20,690

By Traffic Rank eBay Express is number 4 compared to other (substantially smaller) competing sites.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.

3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 268,750 ...... 16 ..... 1,053,923 ...... 1
Google ....... 252,000 ....... 7 .... EVERYTHING ...... 3
eBay .......... 23,765 ...... 16 .... 12,366,494 ..... 16
ProStores.com .... 104 ....... 7 ........... N/A .. 9,114
eBay Express ...... 77 ....... 2 .... 12,366,494 . 23,794

Is eBay Express leading the competition? According to the metrics, no.

Is eBay Express popular?

What do you think?

This article is a followup to:

Urban Myth or Fact? eBay Express Is Popular

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Posted on 01 April 2007 at 12:00 in Amazon, Bidville, Blujay, Commentary, eBay, eBay Express, eBid, eCRATER, Ewaey, Google, Yahoo! | Permalink | Comments (0) | TrackBack (0)

10 February 2007

Urban Myth or Fact? eBay Express Is Popular

Urban Myth or Fact? eBay Express Is Popular
Originally Posted Feb-10-07 16:18:43 PST

While reading the thread WOW! Opting out of ebay express really boosted our biz I was reminded that eBay has taken the stance that topics negatively impacting the public relations image of eBay Express are "Urban Myths."

Those topics are well documented, with evidence presented by reputable Sellers. In reality the "Urban Myth" is eBay has provided facts to support their suppositions; none have been presented. But it is eBay's playground, and they are entitled to pout in public about the bad press directed toward eBay Express.

Today let us reverse the table, and look into eBay's contention that eBay Express is a popular buying site. Is this fact or "Urban Myth"?

eBay Express launched in April 2006. Eight months later eBay's official comment was:

"I can't comment on individual seller experiences but I'd say we're certainly in the early days of the site. It's a new channel and we're seeing traffic grow organically"
Lara Housser, Director of eBay Express, U.S.
December 2006

Less enthusiastic comments:

"We've certainly not seen the results we and other sellers anticipated, with sales and traffic generation under 1% of overall eBay activity."
David Yaskulka, marketing chair The Professional eBay Sellers Alliance (PeSA)
November 2006

http://www.baltimoresun.com/business/bal-ebay1225,0,2193425.story?coll=bal-business-indepth
"And while eBay's main auction site attracted more visits than any other online retailer in November, eBay Express was at No. 87 on the list of top shopping and classified sites, according to research firm Hitwise Pty. Ltd."

eBay presents this convoluted definition of popular, "historical buyer behavior on the site for similar searches." In normal speaking terms, popular = lots of hits.

For today's demonstration we'll use the free tool Alexa (www.alexa.com), and the Auction Site list from Power Sellers Unite (www.powersellersunite.com).

We have no financial stake or affiliation with either organization. The Power Sellers Unite list is commonly used. Alexa is being used because it is free.

We will use eBay's assumption that everything on eBay.com is available on eBay Express. The separate ebid.net sites are considered one collective. No Google, as Google includes everything. And throw in some ringers.

Here are the terms and the raw data chart.

Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com.

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

................................................. Page Views ........ Reach per
............... Number of ... Traffic Rank ...... per user .......... million users
................ Listings .. Today . 3 mos AVG . Today . 3 mos AVG . Today . 3 mos AVG
eBay .......... 14,497,600 ..... 16 ...... 13 .. 15.5 .. 15.7 ..... 23,650 .. 27,560
eBay Express .. 14,497,600 . 18,626 .. 24,005 .... 2.4 ... 1.7 ......... 90 .... 81.5
**.ebid.net .... 1,138,347 . 29,515 .. 12,988 ... 21.6 .. 16.9 ......... 20 ...... 49
uk.ebid.net ...... 363,355
us.ebid.net ...... 270,653
ca.ebid.net ...... 253,164
au.ebid.net ...... 251,175
Yahoo .......... 1,095,626 ...... 1 ....... 1 ... 15.7 .. 15.9 .... 273,000 . 271,900
Bidville ......... 992,936 . N/A ..... 60,082 .... 7.0 ... 6.2 ........ 5.5 .... 16.5
MightyBids ....... 388,472 . N/A ..... 30,944 .... 1.8 .. 15.4 ......... 11 ...... 22
eCrater .......... 383,571 . 25,057 .. 17,240 .... 5.1 ... 6.0 ......... 45 .... 61.5
Tazbar ........... 132,712 . 54,683 .. 34,055 ... 18.8 .. 14.9 ......... 11 .... 20.5
ePier ............ 128,551 . N/A ..... 96,716 .. . 1.0 ... 3.3 ........ 5.5 ...... 15
Blujay ........... 122,781 . N/A ..... 74,682 .. . 4.8 ... 4.7 ......... 11 .... 15.5
Wagglepop ........ 100,696 . N/A ..... 53,683 ... N/A ... 18.8 ..... N/A ......... 13
TheAuctionMan ..... 24,394 . N/A ..... N/A ...... N/A ..... N/A .... N/A ...... N/A
Overstock ......... 23,769 .... 802 ..... 404 .... 7.3 ... 7.0 ........ 865 ... 1,590
Bid-Alot .......... 22,304 . N/A ..... 71,955 ... N/A .... 8.7 ..... N/A ....... 11.5
HiBidder .......... 21,821 . N/A ..... 88,965 ... 71.0 .. 27.6 ........ 2.5 .... 6.25
whaBAM ............ 20,566 . N/A .. 1,440,270 ... N/A .... 2.3 ..... N/A ........ 0.2
WeBidz ............ 20,161 . N/A ..... 45,798 .... 2.2 .. 19.4 ......... 15 .... 13.5
Lowbid ............ 15,667 . N/A .... 313,279 ... N/A .... 6.2 ..... N/A ........ 2.8
Amazon ............... N/A .... 26 ....... 21 .... 6.2 ... 6.8 ..... 19,600 .. 24,840
BestBuy .............. N/A ... 433 ...... 241 .... 6.1 ... 6.3 ...... 1,650 ... 2,650
CompUSA .............. N/A . 1,889 .... 1,066 .... 5.1 ... 5.0 ........ 480 ... 816.5
ProStores.com ........ N/A . 8,018 .... 8,150 .... 6.9 ... 5.7 ........ 115 ..... 125

Let's clean and reduce this pile of numbers.

This article is about popular, and we'll move measures of popularity, Page Views and Reach, leftward. Also eBay considers these measure of utmost importance. Page Views because the more pages viewed, the more advertising viewed. And Reach because you want a large audience products and spam.

Yahoo! will be removed. The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.

Overstock will be removed. Believe the statistics are skewed as they may reflect the viewing a automobile pileup psychology.

Organizations have good and bad days. As a running average is a good measure of performance, we'll remove the Today columns. Let's get rid of decimals and round up everything. Order lists according to Page View and Reach. And let's add statistic change or growth as a percentage.

3 Month Average
............. Page Views ... Reach per .... Number of .... Traffic
.............. per user .. million users ... Listings ..... Rank
HiBidder ....... 28 (+222%) ...... 7 ......... 21,821 .... 88,965
WeBidz ......... 20 (-21%) ...... 14 ......... 20,161 .... 45,798
Wagglepop ...... 20 (+26%) ...... 13 ........ 100,696 .... 53,683
ebid.net ....... 17 (-4%) ....... 49 ...... 1,138,347 .... 12,988
eBay ........... 16 (+1%) ... 27,560 ..... 14,497,600 ........ 13 <===
MightyBids ..... 16 (+107%) ..... 22 ........ 388,472 .... 30,944
Tazbar ......... 16 (-28%) ...... 21 ........ 132,712 .... 34,055
Bid-Alot ........ 9 (-29%) ...... 12 ......... 22,304 .... 71,955
Amazon .......... 7 (-3%) ... 24,840 ............ N/A ........ 21
BestBuy ......... 7 (+5%) .... 2,650 ............ N/A ....... 241
Bidville ........ 7 (-42%) ...... 17 ........ 992,936 .... 60,082
ProStores.com ... 6 (+16%) ..... 125 ............ N/A ..... 8,150
eCrater ......... 6 (-15%) ...... 62 ........ 383,571 .... 17,240
CompUSA ......... 5 (+4%) ...... 817 ............ N/A ..... 1,066
Blujay .......... 5 (+10%) ...... 16 ........ 122,781 .... 74,682
ePier ........... 4 (-11%) ...... 15 ........ 128,551 .... 96,716
whaBAM .......... 3 (-39%) ....... 1 ......... 20,566 . 1,440,270
Lowbid .......... 3 (+44%) ....... 7 ......... 15,667 ... 313,279
eBay Express .... 2 (-19%) ...... 82 ..... 14,497,600 .... 24,005 <===
TheAuctionMan . N/A ............ N/A ......... 24,394 ....... N/A

In Page Views per user eBay Express is virtually dead last. eBay may wish to reconsider it's touting to the press that Page Views is an all important statistic of site performance.

3 Month Average
.............. Reach per .... Page Views .. Number of .... Traffic
............. million users ... per user ... Listings ..... Rank
eBay .......... 27,560 (-11%) ... 16 ..... 14,497,600 ........ 13 <===
Amazon ........ 24,840 (-13%) .... 7 ............ N/A ........ 21
BestBuy ........ 2,650 (+36%) .... 7 ............ N/A ....... 241
CompUSA .......... 817 (-1%) ..... 5 ............ N/A ..... 1,066
ProStores.com .... 125 (0%) ...... 6 ............ N/A ..... 8,150
eBay Express ...... 82 (+8%) ..... 2 ..... 14,497,600 .... 24,005 <===
eCrater ........... 62 (+51%) .... 6 ........ 383,571 .... 17,240
ebid.net .......... 49 (-10%) ... 17 ...... 1,138,347 .... 12,988
MightyBids ........ 22 (-22%) ... 16 ........ 388,472 .... 30,944
Tazbar ............ 21 (+173%) .. 15 ........ 132,712 .... 34,055
Bidville .......... 17 (-38%) .... 7 ........ 992,936 .... 60,082
Blujay ............ 16 (-3%) ..... 5 ........ 122,781 .... 74,682
ePier ............. 15 (-12%) .... 4 ........ 128,551 .... 96,716
WeBidz ............ 14 (-33%) ... 20 ......... 20,161 .... 45,798
Wagglepop ......... 13 (-32%) ... 20 ........ 100,696 .... 53,683
Bid-Alot .......... 12 (-12%) .... 9 ......... 22,304 .... 71,955
HiBidder ........... 7 (0%) ..... 28 ......... 21,821 .... 88,965
Lowbid ............. 7 (-47%) .... 3 ......... 15,667 ... 313,279
whaBAM ............. 1 (-91%) .... 3 ......... 20,566 . 1,440,270
TheAuctionMan .... N/A ......... N/A ......... 24,394 ....... N/A

In Reach per million users, eBay Express is more "popular" than the other smaller auction sites.

By Traffic Rank eBay Express is number 3 when included with the smaller auction sites.

eBay .......... 27,560 (-11%) ... 16 (+1%) ..... 14,497,600 ........ 13
eBay Express ...... 82 (+8%) ..... 2 (-19%) .... 14,497,600 .... 24,005

Compared to the eBay.com Mothership, eBay Express performance is abysmal.

When compared to the other auction web sites, is "eBay Express popular" a myth?

Leading in the Reach per million does mean popular. But fact is these are small numbers when compared to eBay.com. Out of 1 million (1,000,000) users, 82 will view eBay Express, followed by 62, 49, etc. views for the competition. If eBay considers an 82 a brilliant success, a 62 share is not that bad of an audience.

Were the statistics for Overstock.com valid, throw them back in and eBay Express loses. On all fronts.

So ... yes and no.

eBay Express will be 1 year old in April 2007. Let's revisit the Myth question then.

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Posted on 10 February 2007 at 16:25 in Bidville, Blujay, Commentary, eBay, eBay Express, eBid, eCRATER, Ewaey, Google, Yahoo! | Permalink | Comments (0) | TrackBack (0)

EventHorizon1984 Log

EventHorizon1984 ® Online "Trials and Tribblevialations".

Bidville

16 June 2007

Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old

07 June 2007

Urban Myth or Fact? eBay Express Is Popular, Part 2 Compete

30 April 2007

Urban Myth or Fact? eBay Express Is Popular, Part 3

15 April 2007

The Online Competition To eBay And Industry (Loss) Leader eBay Express

01 April 2007

Urban Myth or Fact? eBay Express Is Popular, Part 2

10 February 2007

Urban Myth or Fact? eBay Express Is Popular

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