http://www.commondreams.org/archive/2008/04/28/8561/
As the Coalition of Immokalee
Workers prepares to deliver more than 60,000 petitions to Burger King
headquarters in Miami today, the daughter of Burger King’s
vice-president Stephen Grover confirmed her father is responsible for
online postings vilifying the coalition.
The Immokalee-based group is asking Burger King to improve tomato
harvesters’ working conditions and pay a penny more a pound for
tomatoes, which could add about $20 to a daily wage of $50, workers say.
McDonald’s and Yum! Brands, the world’s biggest fast-food chain and
restaurant company, respectively, have agreed to the raise. Yum! signed
on in 2005; McDonald’s in 2007. So far, Burger King has refused, while
publicly saying it wants to work with the coalition to improve labor
conditions.
Yet often during the past year, when articles or videos about the
coalition were posted on YouTube and various Internet news sites,
someone using the online names activist2008 or surfxaholic36 would
attach comments coalition member Greg Asbed has called “libelous.”
This one, from surfxaholic36, is representative: “The CIW is an
attack organization lining the leaders pockets … They make up issues
and collect money from dupes that believe their story. To (sic) bad the
people protesting don’t have a clue regarding the facts. A bunch of
fools!”
A father’s posts
Although Shannon Grover also uses the name surfxaholic36 - mostly on
social networking sites - she said the anti-coalition posts are her
father’s alone.
“I don’t really know much about the coalition and Burger
King stuff,” she said, reached by phone at the family’s Miramar home
Friday. “That was my dad. My dad used to go online with that name and
write about them.”
Asked if she’d ever written about the coalition online, she was adamant: “No, that was my Dad. That was him.”
Steven Grover did not return calls to his home or office, nor did
Burger King spokesman Keva Silversmith respond to calls and a request
to speak to Burger King CEO John Chidsey.
“This is truly disturbing,” said coalition member Gerardo Reyes.
“It’s one thing to imagine that there’s some kind of anonymous Internet
stalker out there obsessively tracking every story about the CIW,
posting these vicious lies about us and calling us things like ‘the
lowest form of life’ and ‘blood suckers,’” Reyes said. “I mean, we’re a
farmworker community fighting slavery and trying to get a fair wage for
the work we do.”
The bigger question, Reyes said, is this: “When you realize the
person posting those things is actually Burger King’s vice president in
charge of the ethical operation of the company’s supply chain, it
really makes you wonder just how high up does this whole thing go? Does
Burger King, as a company, approve of this sort of behavior? If not,
we’d expect to see some changes now that this has come to light.”
‘The low-road approach’
Last month, activist2008 sent an e-mail to The News-Press almost
identical to many of the online postings signed “Shawn Glass.” The
e-mail’s Internet address showed it came from Burger King’s corporate
headquarters in Miami. No one named Shawn Glass works there, according
to the employee phone directory.
At the time, Silversmith denied the e-mail was official BK communication, although he didn’t deny it came from the company.
“This is a non-corporate sanctioned opinion,” he told The
News-Press. “The strident tone does not reflect Burger King, who wants
to cooperate and bring real change to Immokalee.”
Marc Rodrigues of the Student Farmworker Alliance, which works
closely with the coalition, says he’s not surprised by the latest
revelation but frustrated an executive would “stoop to this level and
choose the low-road approach instead of trying to work for real change.”
It was Rodrigues who discovered earlier this year the alliance had
been infiltrated by Cara Schaffer, who said she was a student at
Broward Community College interested in organizing campus events in
support of farmworkers.
In reality, Schaffer owns Diplomatic Tactical Services, a Hollywood,
Fla.-based security and investigative firm that advertises its ability
to place operatives in the ranks of target groups.
Her application for a private investigator’s license was denied last
year because she failed to prove she had experience or training.
Florida’s Division of Licensing told her, “Your employment must be
terminated immediately, or your employer may reassign you to duties
that do not require licensure or registration.”
That didn’t stop her from listening in on two alliance conference calls. Her company’s Web site is no longer online.
Reluctance to cooperate
The coalition, one of the nation’s most respected anti-slavery
groups, also is asking Burger King to help “eliminate slavery and human
rights abuses from Florida’s fields.”
At Senate hearings on farm conditions held by U.S. Sen. Bernie
Sanders, I-Vt., earlier this month, Eric Schlosser, author of the
best-selling “Fast Food Nation,” praised Yum! and McDonald’s for
working with the coalition and urged Burger King to do the same. “The
admirable behavior of these two industry giants makes the behavior or
Burger King … seem completely unjustifiable.”
Schlosser has argued it would take Burger King no more than $300,000 a year to pay the increase.
On its corporate Web site, Burger King, which has more than 11,300
restaurants in the United States and in 69 countries and U.S.
territories, reports revenues of $2.2 billion last year, up 9 percent
from 2006. CEO Chidsey made $4.1 million last year, according to
Forbes.com.
Given the company’s profile and earnings, Grover’s behavior is all
the more interesting, said John Stauber, executive director of the
nonprofit, non-partisan Center for Media and Democracy, based in
Madison, Wis.
“I think this shows a deep arrogance that a person at such a high
level in the corporation would be directly involved in that type of
harassment,” Stauber said. “This a huge black eye for the Burger King
corporation. It’s the type of situation that lands companies in public
relations textbooks on how not to engage the press, the public and your
critics.”
© News-Press.com
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"Come to think of it", eBay Lifted the Heineken Advertising Slogan
2 November 2009
EventHorizon1984
It's been a long time since we've heard the phrase "Come to think of it". Not the "new" eBay ads flooding the market with "Come to think of it, eBay." But the Heineken slogan noted by Lucious Van Der Kreig on Auctionbytes."
"Come to think of it,
I'll have a Heineken."
Founded in 1864 by Gerard Adriaan Heineken, Heineken is "Europe's largest brewery."
Perhaps ironically you can find this 1986 color advertisement, "COME TO THINK OF IT ~ I'LL HAVE A HEINEKEN! 1986 AD" for sale by seller Woods_Elf on eBay.
.
"If there is something to steal, I steal it."
Pablo Picasso
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Addendum
4 November 2009
A little extra digging turned up this gem.
The rest of the very very short article states the initial advertising budget was $12 million. Adjusted for inflation that would be about $28 million now.
One wonders how much eBay spent to copy an existing successful advertisement.
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Addendum
6 November 2009
Yes, at this point we're merely having fun. After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.
Anyone know the name Mal MacDougall?
Here's to you Mr. Mal "Come to think of it, I'll have a Heineken" MacDougall.
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"I'm never surprised when the gods of advertising remind me once again that there is nothing permanent in the business but change."
Mal MacDougall
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Posted on 02 November 2009 at 12:52 in Business, Commentary, eBay, Legal | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: 1864, AuctionBytes, brewery, Come to think of it, eBay, Gerard Adriaan Heineken, Heineken, Mal MacDougal, The New York Times Philip H. Dougherty, Woods_Elf
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