eBay INC 2012 4th Quarter Earnings Call Numbers Of Interest To Small Business Sellers
18 January 2012
EventHorizon1984
eBay INC CEO John J. Donahoe said during the Fourth Quarter Earnings Call, "“We had a strong fourth quarter finish to an excellent year, increasing our confidence in our three-year outlook." Meanwhile Deutsche Bank analyst Jeetil Patel said, "sell." Fodder for thought if you live and die by eBay INC stock fluctuations. Whereas small businesses on eBay are more concerned with, 'How did the Marketplaces section of eBay.com do?'.
Well.
Numbers from eBay's 01/17/2012 SEC 8-K filing show a healthy net total Marketplaces quarter to quarter revenue growth of 7%. Up from the previous quarter growth of "0%". It is also a slight improvement over the fourth quarter 2010 growth of 6%.
Edgar Online - eBay Inc - 8-K - 01/18/2012
Marketplace revenues are principally generated through fees paid by users of eBay.com. The payees being the business who use eBay.com to sell products.
How many products were there during the fourth quarter?.
According to Medved.net eBay started the fouth quarter with approximately 154 million listings per day.
Auction chart from Medved.net.
Auction chart from Medved.net.
The count peaked at 177 million. The fourth quarter ended with approximately 162 million products.
If you were selling on eBay.com, were you using PayPal?
Edgar Online - eBay Inc - 8-K - 01/18/2012
The number of PayPal payments made increased a robust "19%", compared to the previous quarter's increase of "6%." It is also a tiny improvement over the fourth quarter 2010 growth of 18%.
PayPal payment volume was up "14%", compared to third quarter's anemic "2%" increase. However it is well below the fourth quarter growth of 20%.
According to eBay INC, the "Take rate" declined for the first time in 2011. The fourth quarter "Take rate", that is the percentage of a PayPal transaction that Ebay INC keeps, stands at "3.71%." Down from the previous quarter amount of "3.78%"
What about eBay INC's Bill Me Later payment method?
eBay INC reports Bill Me Later losses increased and decreased and. The Net charge-off rate, losses, increased slightly to "4.4" from the second quarter's "4.3%." However the 90-day delinquency rate decreased to "2.4%", compared to the previous quarter's "2.6%."
Once again eBay's payment transaction losses remaining more or less stable. It still remains to be seen why eBay INC continues to increase the amount of funds held from eBay's customers. Going from 2010 fourth quarter's $2,550,731,000 to this quarter's $3,967,550,000. Nearly four billion being held, versus the previous quarter's $3,295,115,000.
What about the merchandise selection on eBay.com?
Edgar Online - eBay Inc - 8-K - 01/18/2012
eBay INC states Gross Merchandising Volume (GMV) represents the "Total value of all successfully closed items between users on eBay Marketplaces trading platforms during the quarrter, regardless of whether the buyer and seller actually consummated the transaction."
Four quarter being essentially the Christmas shopping season, GMV quarter to quarter growth increased a healthy "12%". A definite improvement from the the rest of the year's growth numbers of "0%", "1%", and "-4%". But that "12%" is poor in comparison to the fourth quarter 2010 growth of "19%".
Remember last quarter John Donahoe touted a GMV increase of 16%? Christmas shopping season is the biggest boost to commerce's bottom line. Fourth quarter should have buried that "16%". However fourth quarter pulled in a year to year increase of only "10%." A significant decrease compared to the previous quarter's "16%" and "17%".
The GMV for vehicles was a dismal decrease of "-13%" quarter to quarter. A significant fall from the "-4%" decrease of the second quarter. Year to year Vehicle GMV growth was a decrease of "-3%". eBay INC's vehicle market is dying. Why eBay INC allows this degradation to continue is unknown.
John Donahoe became eBay INC CEO in March 2008, and will finish his fourth year of CEO stewardship in March 2012. What is the stock trader's view?
At the start of John Donahoe's tenure, eBay INC's stock price was 29.84 (31 March 2008). At the end of the trading day, eBay INC closed at 30.34.
Trading today was frantic. Total shares traded stood at 31,514,297, versus the average daily transaction volume of 10,863,900 shares. Dropping eBay INC's stock price from 30.53 to 30.34. The after hours price, that is transactions made after the Earnings Call, stands at 31.05.
eBay INC's official investor page, in the matter of eBay INC stock dividends declares:
Which means the average individual investor must 'buy low' and 'sell high' to materially profit from eBay INC stock. Such an investor who bought on 31 March 2008 and sold today would have made fifty cents per share ($30.34 - $29.84).
Less transaction fees of course.
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Scot Wingo, CEO ChannelAdvisor
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Continuing the trend of terse press releases, Farhad Irani "
Stephanie Tilenius

The Hype of Mobile Payments
The Hype of Mobile Payments
14 April 2012
EventHorizon1984
There is a growing trend of companies playing fast and loose with the "mobile" descriptor. When these folks talk "mobile" payments, sales, etal., readers/listeners are guided to the assumption that any statistics given are solely for smart phone transactions. Which is not true.
"There are a lot of people talking about mobile payments these days."
John Donahoe, 2012
"I do not think it means what you think it means."
Inigo Montoya, The Princess Bride (1987)
By example, eBay paid writer Richard Brewer-Hay stated, "eBay Inc. anticipates continued growth in mobile sales and payments in 2012 as shopping on smartphones and tablet devices." Qualifying "mobile sales and payments" are not only smart phones.
So what is a "mobile" or "mobile payment"?
A standard definition of mobile payment:
"Any payment where a mobile device is used in order to initiate, activate and/or confirm this payment can be considered as a mobile payment. This definition includes a wide palette of approaches, and points out the fact that mobile payments do not restrict themselves to payments via the mobile phone but virtually any mobile device such as a smartphone, PDA, tablet PC or even merchant-operated mobile terminals."
IEEE Symposium on Trends in Communications (SymptoTIC '04), 24-26 October 2004, Bratislava, Slovikia.
Or if you prefer United States based and short:
"Mobile Payment - Payment initiated from a mobile device."
Mobile Payments in the United States
Mapping Out the Road Ahead
Federal Reserve Bank of Boston, Federal Reserve Bank of Atlanta, BetterBuyDesign, March 25, 2011
Now a few are asking, 'smart phone, mobile, what's the big deal?'
It's a matter of choice to be completely factual, or choosing to be fast and loose with the details.
"we live in a mobile home. That's a cave that goes places. Only we never went anyplace." Alex Rogan
"A mobile cave that never went anywhere. Fascinating." Grig
The Last Starfighter (1984)
The Merriam-Webster definition of mobile is, "capable of moving or being moved".
By this definition, some companies are loosely telling the truth about "mobile". While that definition of "mobile" is an excellent means of inflating numbers, it is misleading.
Again by example, selected at random a link to point-of-sale (POS) mobile terminals:
http://www.networksolutions.com/merchant-accounts/retail-pos.jsp
These are POS devices that use cell phones for connectivity. As written for one device, "mobile payment processing through your 3G/3GS/4G iPhone".
Note they state "mobile payment processing", i.e. mobile payment.
By one standard definition, these are "merchant-operated mobile terminals".
Let's suppose you're small warehouse seller Acme Widgets. With these mobile devices, in 2011 you processed $1 million in credit card transactions. Acme Widgets could state factually, mobile payments in 2011 reached $1 million. Or state they processed $1 million in transactions through smart phones. Even though they processed zero customer initiated smart phone payments.
Anyone with similar portable, read mobile, POS systems can make the same claims. It's truthful, but nevertheless inflating the mobile payments numbers.
By the way, next time you're shopping at a brick-and-mortar, check out the wireless POS devices. Wireless systems are considered Merriam-Webster mobile. Like your wireless mobile laser printer.
You might ask, 'why bother massaging numbers, mobile payments are huge.'
"eBay's global mobile GMV reached $5 billion in 2011"
Richard Brewer-Hay, 11 January 2012
$6.0 trillion - 2011 total volume of transactions
Visa Inc
While we believe in the future mobile payments will be huge, as a percentage of eCommerce and Commerce today, they are rather small.
The figures for eCommerce as a percentage of total Commerce:
This percentage tracks rather well with numbers from a handful of brick-and-mortar stores:
In the case of Walmart, "2011 online sales amounted to less than 2 percent of its $264 billion in U.S. revenue".
Let's shrink the pie further.
The figures for United States mobile payment/m-commerce:
Worldwide the numbers are:
Yes that would be United States eCommerce is 5.5% of Commerce. With m-commerce being 2% of that 5.5%.
What should you take away from this article? The next time you see someone waving a smart phone and saying $Blahblah "mobile", look for the specific dollar amount breakdowns attributed to smart phones and other devices by region.
Bet you won't see any.
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"In 2011, PayPal's net total payment volume, or TPV, for transactions using mobile devices reached $4 billion"
eBay INC Form 10-K, 31 January 2012
http://www.frbatlanta.org/documents/rprf/rprf_pubs/110325_wp.pdf
"U.S. financial institutions have not offered mobile financial payments because of a perceived lack of a good business case, although the growth of mobile banking implementations and recent mobile payment trials signal this may be changing."
Federal Reserve Bank of Boston, Federal Reserve Bank of Atlanta, 25 March 2011
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Posted on 14 April 2012 at 12:45 in Amazon, Business, Commentary, eBay, EventHorizon1984, PayPal, Web/Tech | Permalink | Comments (1) | TrackBack (0)
Technorati Tags: eBay, eCommerce, Federal Reserve Bank, John Donahoe, m-commerce, Macy's, mobile payments, PayPal, Richard Brewer-Hay, Sears, smart phone, smartphone, tablet devices, Target, VISA, Walmart
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