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May 14, 2007

Urban Myth or Fact? eBay Express Is Popular, Part 2

eBay Express will be one year old this month. After a year of promotion to the world, is eBay Express popular?

To answer this, let's use the free Alexa (www.alexa.com), and an Auction Site list from Power Sellers Unite (www.powersellersunite.com). And throw in some ringers.

For the number of items on eBay Express, let's use eBay's assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com.

Here are the terms and the raw data chart.

Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 280,000 of them visit yahoo.com.

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.


............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 12,366,494 ..... 16 ....... 16 . 14.8 .. 15.3 ... 19,900 .. 23,765
eBay Express . 12,366,494 . 73,341 ... 23,794 .. 1.9 ... 1.7 ....... 25 ...... 77

Yahoo ......... 1,053,923 ...... 1 ........ 1 . 14.7 .. 15.3 .. 251,500 . 268,750
Bidville ...... 1,053,332 . 51,990 ... 87,695 . 10.8 ... 8.3 ....... 15 ..... 9.8

eCrater ......... 439,821 . 10,171 ... 17,892 .. 8.0 ... 5.7 ....... 80 .... 61.5
uk.ebid.net ..... 433,724 . 29,515 ... 12,988 . 21.6 .. 16.9 ....... 20 ...... 49
MightyBids ...... 273,710 .... n/a ... 70,427 .. n/a .. 10.7 ...... n/a ..... 9.9
Tazbar .......... 139,789 . 31,804 ... 34,355 . 21.9 .. 18.6 ....... 15 .... 16.5
Blujay .......... 134,206 .... n/a ... 95,174 .. n/a ... 3.9 ......10.5 .... 12.5

ePier ........... 128,551 . 67,963 .. 109,711 .. 6.2 ... 2.2 ....... 15 .... 13.5
Wagglepop ........ 97,894 .... n/a ... 73,537 .. n/a .. 15.7 ...... n/a ..... 9.7
AuctionQuests .... 46,855 .... n/a .. 106,312 .. n/a .. 21.5 ...... n/a ..... 5.4
Bid-Alot ......... 43,658 .... n/a .. 183,398 .. n/a ... 3.2 ...... n/a ..... 6.4
HiBidder ......... 24.979 . 46,034 ... 63,954 . 31.5 .. 32.5 ........ 9 ..... 7.6
TheAuctionMan .... 23,389 .... n/a ...... n/a .. n/a ... n/a ...... n/a ..... n/a
Overstock ........ 21,877 ...1,207 ...... 761 .. 5.7 ... 6.5 ...... 650 ..... 897
WeBidz ........... 21,065 . 97,546 ... 61,318 .. 6.5 .. 14.0 ........ 9 ...... 12
Lowbid ........... 20,690 .... n/a .. 318,140 .. n/a ... 6.6 ...... n/a ..... 2.3

whaBAM ........... 20,347 .... n/a ...... n/a .. n/a ... n/a ...... n/a ..... n/a
PlunderHere ...... 17,481 . 94,519 ... 92,601 .. 111 .. 38.4 ...... 2.5 ..... 4.4
Amazon .............. N/A ..... 31 ....... 26 .. 5.6 ... 6.0 ... 17,000 .. 19,865
BestBuy ............. N/A .... 540 ...... 378 .. 5.3 ... 5.9 .... 1,350 ... 1,745
CompUSA ............. N/A .. 2,465 .... 1,381 .. 4.4 ... 4.9 ...... 385 ... 613.5
ProStores.com ....... N/A . 10,794 .... 9,114 .. 4.3 ... 6.2 ...... 105 ..... 104

Let's move measures of popularity, Page Views and Reach, leftward.

Remove Yahoo! The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.

Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.

3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 39 ............. 5 ....... 17,481
HiBidder ....... 33 ............. 8 ....... 24,979
AuctionQuests .. 22 ............. 6 ....... 46,855
Tazbar ......... 19 ............ 17 ...... 139,789
uk.ebid.net .... 17 ............ 49 ...... 433,724
eBay ........... 16 ........ 23,765 ... 12,366,494 <=
Wagglepop ...... 16 ............ 10 ....... 97,894
WeBidz ......... 14 ............ 12 ....... 21,065
MightyBids ..... 11 ............ 10 ...... 273,710
Bidville ........ 8  ............ 10 .... 1,053,332
Overstock ....... 7 ........... 897 ....... 21,877
ProStores.com ... 7 ........... 104 .......... N/A <==
Lowbid .......... 7 ............. 3 ....... 20,690
Amazon .......... 6 ........ 19,865 .......... N/A
BestBuy ......... 6 ......... 1,745 .......... N/A

eCrater ......... 6 ............ 62 ...... 439,821
CompUSA ......... 5  .......... 614 .......... N/A

Blujay .......... 4 ............ 13 ...... 134,206
Bid-Alot ........ 4 ............. 7 ....... 43,658
ePier ........... 3 ............ 15 ...... 128,551
eBay Express .... 2 ............ 77 ... 12,366,494 <===
whaBAM ........ n/a ........... n/a ....... 20,347
TheAuctionMan . n/a ........... n/a ....... 23,389

eBay Express is virtually dead last in Page Views per user.  eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 23,765 ....... 16 .... 12,366,494 <=
Amazon ....... 19,865 ........ 6 ........... N/A
BestBuy ....... 1,745 ........ 6 ........... N/A
Overstock ....... 897 ........ 7 ........ 21,877
CompUSA ......... 614 ........ 5 ........... N/A
ProStores.com ... 104 ........ 7 ........... N/A <==
eBay Express ..... 77 ........ 2 .... 12,366,494 <===
eCrater .......... 62 ........ 6 ....... 439,821
uk.ebid.net ...... 49 ....... 17 ....... 433,724
Tazbar ........... 17 ....... 19 ....... 139,789
ePier ............ 15 ........ 3 ....... 128,551
Blujay ........... 13 ........ 4 ....... 134,206
WeBidz ........... 12 ....... 14 ........ 21,065
Wagglepop ........ 10 ....... 16 ........ 97,894
MightyBids ....... 10 ....... 11 ....... 273,710
Bidville ......... 10 ........ 8 ....... 992,936
HiBidder .......... 8 ....... 33 ........ 24,979
Bid-Alot .......... 7 ........ 4 ........ 43,658
AuctionQuests ..... 6  ....... 22 ........ 46,855
PlunderHere ....... 5 ....... 39 ........ 17,481
Lowbid ............ 3 ........ 7 ........ 20,690

In Reach per million users, eBay Express is less popular than Overstock.com and it's sibling ProStores, and not much more popular than the smaller sites.

3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 16 . 12,366,494 <=
Amazon ............. 26 ........ N/A
BestBuy ........... 378 ........ N/A
Overstock ......... 761 ..... 21,877
CompUSA ......... 1,381 ........ N/A
ProStores.com ... 9,114 ........ N/A <==
uk.ebid.net .... 12,988 .... 433,724
eCrater ........ 17,892 .... 439,821
eBay Express ... 23,794 . 12,366,494 <===
Tazbar ......... 34,355 .... 139,789
WeBidz ......... 61,318 ..... 21,065
HiBidder ....... 63,954 ..... 24,979
MightyBids ..... 70,427 .... 273,710
Wagglepop ...... 73,537 ..... 97,894
Bidville ....... 87,695 .. 1,053,332
PlunderHere .... 92,601 ..... 17,481
Blujay ......... 95,174 .... 134,206
AuctionQuests . 106,312 ..... 46,855
ePier ......... 109,711 .... 128,551
Bid-Alot ...... 183,398 ..... 43,658
Lowbid ........ 318,140 ..... 20,690

By Traffic Rank eBay Express is number 4 compared to other (substantially smaller) competing sites.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.

3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 268,750 ...... 16 ..... 1,053,923 ...... 1
Google ....... 252,000 ....... 7 .... EVERYTHING ...... 3
eBay .......... 23,765 ...... 16 .... 12,366,494 ..... 16
ProStores.com .... 104 ....... 7 ........... N/A .. 9,114
eBay Express ...... 77 ....... 2 .... 12,366,494 . 23,794

Is eBay Express leading the competition? According to the metrics, no.

Is eBay Express popular?

What do you think?


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