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05 June 2007

Urban Myth or Fact? eBay Express Is Popular, Part 3

eBay Express will be Officially* one year old this month.

eBay Corporate proclaims that eBay Express is a popular success.

    http://internet.seekingalpha.com/article/32757
    eBay Q1 2007 Earnings Call Transcript
    April 18, 2007 5:00 pm ET

    "Lastly, eBay Express continues to experience increased adoption and growing success.
    For those of you who remember our eBay velocity statistics from the old days, on eBay Express
    an article of clothing sold every 67 seconds during the quarter, while a piece of jewelry sold
    every 2.5 minutes.
" Meg Whitman

But despite the glowing praise, and after a year of promotion to the world, is eBay Express really popular?

To answer this, let's use the free Alexa (www.alexa.com), and an Auction Site list from Power Sellers Unite. And throw in some extras and ringers.

For the number of items on eBay Express, let's use eBay's assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com. We'll also leave out eBay Store counts because as of the April 2007 eBay began pursuing an aggressive policy of reducing the visability of eBay Stores products.

Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'

Here are the terms and the raw data chart.

Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 18,650 of them visit eBay.com

Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

Statistics quoted are as of 5 June 2007.

............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 11,629,538 ..... 20 ....... 17 . 15.7 .. 15.0 ... 18,650 .. 20,530
eBay Express . 11,629,538 . 55,637 ... 44,456 .. 1.6 ... 1.7 ....... 35 ...... 37
Bidville ...... 1,017,535 . 64,977 ... 81,030 . 13.8 .. 11.1 ...... 9.5 ..... 8.9
Yahoo ........... 718,801 ...... 1 ........ 1 . 13.8 .. 14.7 .. 247,999 . 255,100
eCRATER ......... 556,089 . 16,034 ... 13,431 .. 3.3 ... 5.5 ....... 80 ...... 79
uk.ebid.net ..... 513,749 . 29,019 ... 20,589 . 12.2 .. 14.4 ....... 25 .... 30.5
Blujay .......... 168,455 .... n/a .. 112,060 .. n/a ... 3.0 ........ 8 ...... 11
Tazbar .......... 156,856 .... n/a ... 44,425 .. n/a .. 17.5 ...... n/a .... 12.5
ePier ........... 127,203 .... n/a .. 126,320 .. n/a ... 2.0 ..... 12.5 ...... 11
Wagglepop ........ 97,357 . 63,829 .. 140,567 . 25.3 ... 5.8 ........ 7 ..... 6.7
AuctionQuests .... 56,961 .... n/a .. 102,366 .. n/a .. 14.0 ........ 7 ....... 6
HiBidder ......... 35,001 . 67,352 ... 52,895 . 22.7 .. 32.1 ........ 7 ..... 8.6
PlunderHere ...... 28,220 . 87,745 ... 69,225 . 12.7 .. 50.2 ........ 7 ..... 5.2
Overstock ........ 23,860 .. 1,156 .... 1,155 .. 6.9 ... 6.3 ...... 625 ..... 640
StuffPals ........ 18,401 .... n/a .1,159,728 .. n/a ... 4.0 ...... n/a ..... 0.4
WeBidz ........... 17,594 .... n/a ... 67,164 .. n/a .. 18.1 ........ 9 ....... 9
Lowbid ........... 12,397 .... n/a .. 318,140 .. n/a ... 6.6 ...... n/a ..... 2.3
Bid-Alot .......... 1,515 .... n/a .. 412,619 .. n/a ... 6.4 ...... n/a ..... 1.4
Ewaey ............... n/a .... n/a .. 731,762 .. n/a ... 6.4 ...... n/a ..... 0.9

Amazon .............. n/a ..... 32 ....... 30 .. 5.4 ... 5.8 ... 18,000 .. 17,130
BestBuy ............. n/a .... 509 ...... 528 .. 6.4 ... 5.8 .... 1,400 ... 1,345
Buy.com ............. n/a .. 1,155 .... 1,369 .. 3.5 ... 3.8 ...... 910 ..... 701
CompUSA ............. n/a .. 2,498 .... 2,035 .. 5.2 ... 4.8 ...... 360 ... 416.5
ProStores.com ....... n/a . 13,376 ... 11,021 .. 4.2 ... 5.2 ....... 90 .... 90.5 
WalMart ............. n/a .... 504 ...... 427 .. 6.3 ... 6.1 .... 1,400 ... 1,580

** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, Bidville, Yahoo, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart. All shares of eBay stock were sold in the summer 2004.

Let's move measures of popularity, Page Views and Reach, leftward.

Remove Yahoo! as they are closing shop on auctions. And they're also Number 1.

Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.

3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 51 ............. 6 ....... 28,220

HiBidder ....... 33 ............. 9 ....... 35,001
WeBidz ......... 19 ............. 9 ....... 17,594
Tazbar ......... 18 ............ 13 ...... 156,856
eBay ........... 15 ........ 20,530 ... 11,629,538 <=
uk.ebid.net .... 15 ............ 31 ...... 513,749
AuctionQuests .. 14 ............. 6 ....... 56,961
Bidville ....... 12  ............ 9 .... 1,017,535
WalMart ......... 7 ......... 1,580 .......... N/A
Overstock ....... 7 ........... 640 ....... 23,860
Lowbid .......... 7 ............. 3 ....... 12,397
Bid-Alot ........ 7 ............. 2 ........ 1,515
Ewaey ........... 7 ............. 1 .......... N/A
Amazon .......... 6 ........ 17,130 .......... N/A
BestBuy ......... 6 ......... 1,345 .......... N/A

ProStores.com ... 6 ............ 91 .......... N/A <==
eCRATER ......... 6 ............ 79 ...... 556,089
Wagglepop ....... 6 ............. 7 ....... 97,357
CompUSA ......... 5  .......... 417 .......... N/A
Buy.com ......... 4 ........... 701 .......... N/A
StuffPals ....... 4 ............. 1 ....... 18,401
Blujay .......... 3 ............ 11 ...... 168,455
eBay Express .... 2 ............ 37 ... 11,629,538 <===
ePier ........... 2 ............ 11 ...... 127,203

eBay Express is virtually dead last in Page Views per user.  eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.

3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 20,530 ....... 15 .... 11,629,538 <=
Amazon ....... 17,130 ........ 6 ........... N/A
WalMart ....... 1,580 ........ 7 ........... N/A
BestBuy ....... 1,345 ........ 6 ........... N/A
Buy.com ......... 701 .........4 ........... N/A
Overstock ....... 640 ........ 7 ........ 23,860
CompUSA ......... 417 ........ 5 ........... N/A
ProStores.com .... 91 ........ 6 ........... N/A <==
eCRATER .......... 79 ........ 6 ....... 556,089
eBay Express ..... 37 ........ 2 .... 11,629,538 <===
uk.ebid.net ...... 31 ....... 15 ....... 513,749
Tazbar ........... 13 ....... 18 ....... 156,856
Blujay ........... 11 ........ 3 ....... 168,455
ePier ............ 11 ........ 2 ....... 127,203
HiBidder .......... 9 ....... 33 ........ 35,001
WeBidz ............ 9 ....... 19 ........ 17,594
Bidville .......... 9 ....... 12 ..... 1,017,535
Wagglepop ......... 7 ........ 6 ........ 97,357
PlunderHere ....... 6 ....... 51 ........ 28,220
AuctionQuests ..... 6 ....... 14 ........ 56,961
Lowbid ............ 3 ........ 7 ........ 12,397
Bid-Alot .......... 2 ........ 7 ......... 1,515
Ewaey ............. 1 ........ 7 ........... N/A
StuffPals ......... 1 ........ 4 ........ 18,401
 
eBay Express is slowly sinking in this ranking.  In Reach per million users, eBay Express is less popular than Overstock.com, eCRATER, and it's sibling ProStores, and not much more popular than the smaller sites.

3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 17 . 11,629,538 <=
Amazon ............. 30 ........ N/A
WalMart ........... 427 ........ N/A
BestBuy ........... 528 ........ N/A
Overstock ....... 1,155 ..... 21,877
Buy.com ......... 1,369 ........ N/A
CompUSA ......... 2,035 ........ N/A
ProStores.com .. 11,021 ........ N/A <==
eCRATER ........ 13,431 .... 556,089
uk.ebid.net .... 20,589 .... 513,749
Tazbar ......... 44,425 .... 156,856
eBay Express ... 44,456 . 11,629,538 <===
HiBidder ....... 52,895 ..... 35,001
WeBidz ......... 67,164 ..... 17,594
PlunderHere .... 69,225 ..... 28,220
Bidville ....... 81,030 .. 1,017,535
AuctionQuests . 102,366 ..... 56,961
Blujay ........ 112,060 .... 168,455
ePier ......... 126,320 .... 127,203
Wagglepop ..... 140,567 ..... 97,357
Lowbid ........ 318,140 ..... 12,397
Bid-Alot ...... 412,619 ...... 1,515
Ewaey ......... 731,762 ........ N/A
StuffPals ... 1,159,728 ..... 18,401
 
eBay Express has also been slowly sinking in the rankings. By Traffic Rank eBay Express is fair compared to other (substantially smaller) competing sites, including ProStores.

To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.

3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 255,100 ...... 15 ....... 718,801 ...... 1
Google ....... 239,450 ....... 7 .... EVERYTHING ...... 3
eBay .......... 23,765 ...... 15 .... 11,629,538 ..... 17
ProStores.com ..... 91 ....... 6 ........... N/A . 11,021
eBay Express ...... 37 ....... 2 .... 11,629,538 . 44,456

Is eBay Express leading the competition? According to the metrics, no.

Is eBay Express popular?

What do you think?


This article is a followup to:

See also addendum:

See also the post-Part 3 one year anniversary article:


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