We'll change the methodology somewhat in this version.
Instead of the free Alexa (www.alexa.com) service, we'll use the services of the free Compete (http://snapshot.compete.com) service.
Compete advertises itself as a more accurate and better than Alexa.
Since there are no hard facts to support or deny claims of accuracy, for Alexa or Compete, judgement should be reserved on the exact details provided.
The current data from Compete covers up to April 2007. We will use this baseline. Also the Compete data is a snapshot in time and not a running average. Situations can change rapidly on the Internet. Numbers can go from good to bad and back again in days.
For a June 2007 view using Alexa (www.alexa.com) see:
Urban Myth or Fact? eBay Express Is Popular, Part 3
In April 2007 eBay Express was one year old. After a year of promotion to the world, was eBay Express popular?
To answer this, let's use the free Compete (http://snapshot.compete.com), Auction Site list from Power Sellers Unite (www.powersellersunite.com). And throw in some ringers.
For the purpose of relative site comparison only, inventory counts will be left out.
Here are the terms and the raw data chart.
Rank:
The Compete Rank is based on People Counts and does not consider page views or number of visits made to the site. Rank is often used as a complement to People Count to privide a relative metric that shows the significance of a site.
Pages Per Visit
Pages Per Visit is used as an engagement metric. Pages are also known as Page Views and represent how many clicks a person makes on a given website.
People Count:
People Counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.
Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
eBay Express ...... 2,336 .... 3.4 ....... 785,870
Bidville ......... 59,173 ... 33.3 ........ 27,364
Yahoo ................. 1 ... 21.4 ... 116,096,827
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ebid.net ......... 84,652 ... 15.1 ........ 17,944
Blujay ........... 34,903 .... 6.6 ........ 49,971
Tazbar .......... 480,518 ... 14.0 ......... 2,037
ePier ............ 23,312 ... 11.6 ........ 78,490
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
HiBidder ........ 266,370 .... 4.5 ......... 4,382
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Overstock ........... 159 ... 12.4 ..... 5,916,812
StuffPals .......... > 1M .... 1.0 ........... 585
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Lowbid .......... 242,242 ... 26.8 ......... 4,900
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Ewaey .............. > 1M .... 1.3 ........... 325
Amazon ................ 9 ... 10.4 .... 47,608,312
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
WalMart .............. 18 ... 14.9 .... 24,144,210
Let's remove Yahoo! The site measures for Yahoo! include listings and everything Yahoo! They are Number One, so let's move on.
Numbers will be rounded up. Order the above list according to Pages Per Visit, People Counts, Traffic Rank.
Month Snap Shot In Time - April 2007
............. Pages Per ... People ...... Traffic
.............. Visit . Counts (Hits) .. Rank
Bidville ....... 34 ....... 27,364 ...... 59,173
eBay ........... 29 .... 78,533,631 ........... 3 <=
Lowbid ......... 27 ......... 4,900 ..... 242,242
BestBuy ........ 21 ..... 9,971,408 ......... 779
ebid.net ....... 16 ........ 17,944 ...... 84,652
WalMart ........ 15 .....24,144,210 .......... 18
Tazbar ......... 14 ......... 2,037 ..... 480,518
Overstock ...... 13 ..... 5,916,812 ......... 159
ePier .......... 12 ............ 15 ..... 128,551
Amazon ......... 11 .... 47,608,312 ........... 9
CompUSA ........ 11 .... 1,251,416 ....... 1,364
ProStores.com .. 10 ....... 273,962 ....... 7,029 <==
AuctionQuests ... 9 ......... 4,048 ..... 284,729
Buy.com ......... 7 ..... 1,978,685 ........ > 1M
eCRATER ......... 7 ....... 235,799 ....... 8,172
Blujay .......... 7 ........ 49,971 ..... 134,206
WeBidz .......... 7 ........ 15,587 ...... 94,849
Bid-Alot ........ 6 ........ 78,490 ...... 23,312
Wagglepop ....... 6 ........ 32,820 ...... 50,455
HiBidder ........ 5 ......... 4,382 ..... 266,370
eBay Express .... 4 ....... 785,870 ....... 2,336 <===
PlunderHere ..... 4 ......... 2,259 ..... 446,558
Ewaey ........... 2 ........... 325 ........ > 1M
StuffPals ....... 1 ........... 585 ........ > 1M
eBay Express is near the bottom in Pages Per Visit. And given the prime visibility afforded it, eBay Express still performs poorly compared to eBay ProStores. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.
Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
eBay ......... 78,533,631 ..... 29 ........... 3 <=
Amazon ....... 47,608,312 ..... 11 ........... 9
WalMart ...... 24,144,210 ..... 15 .......... 18
BestBuy ....... 9,971,408 ..... 21 ......... 779
Overstock ..... 5,916,812 ..... 13 ......... 159
Buy.com ....... 1,978,685 ...... 7 ........ > 1M
CompUSA ...... 1,251,416 ..... 11 ....... 1,364
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==
eCRATER ......... 235,799 ...... 7 ....... 8,172
Bid-Alot ......... 78,490 ...... 6 ...... 23,312
Blujay ........... 49,971 ...... 7 ..... 134,206
Wagglepop ........ 32,820 ...... 6 ...... 50,455
Bidville ........ 27,364 ..... 34 ...... 59,173
ebid.net ......... 17,944 ..... 16 ...... 84,652
WeBidz ........... 15,587 ...... 7 ...... 94,849
Lowbid ............ 4,900 ..... 27 ..... 242,242
HiBidder .......... 4,382 ...... 5 ..... 266,370
AuctionQuests ..... 4,048 ...... 9 ..... 284,729
PlunderHere ....... 2,259 ...... 4 ..... 446,558
Tazbar ............ 2,037 ..... 14 ..... 480,518
StuffPals ........... 585 ...... 1 ........ > 1M
Ewaey ............... 325 ...... 2 ........ > 1M
ePier ................ 15 ..... 12 ..... 128,551
In People Counts, eBay Express is less popular than the much smaller Overstock.com, but does have significant leads over the other substantially smaller sites.
Month Snap Shot In Time - April 2007
................. Traffic . Pages Per .. People
.................. Rank .... Visit ... Counts (Hits)
eBay .................. 3 ... 29.0 .... 78,533,631
Amazon ................ 9 ... 10.4 .... 47,608,312
WalMart .............. 18 ... 14.9 .... 24,144,210
BestBuy .............. 78 ... 20.7 ..... 9,971,408
Overstock ........... 159 ... 12.4 ..... 5,916,812
Buy.com ............. 779 .... 6.6 ..... 1,978,685
CompUSA ........... 1,364 ... 10.1 ..... 1,251,416
eBay Express ...... 2,336 .... 3.4 ....... 785,870
ProStores.com ..... 7,029 .... 9.9 ....... 273,962
eCRATER ........... 8,172 .... 6.2 ....... 235,799
ePier ............ 23,312 ... 11.6 ........ 78,490
Blujay ........... 34,903 .... 6.6 ........ 49,971
Wagglepop ........ 50,455 .... 6.0 ........ 32,820
Bidville ......... 59,173 ... 33.3 ........ 27,364
ebid.net ......... 84,652 ... 15.1 ........ 17,944
WeBidz ........... 94,849 .... 6.6 ........ 15,587
Bid-Alot ........ 158,023 .... 6.0 ......... 8,289
Lowbid .......... 242,242 ... 26.8 ......... 4,900
HiBidder ........ 266,370 .... 4.5 ......... 4,382
AuctionQuests ... 284,729 .... 8.8 ......... 4,048
PlunderHere ..... 446,558 .... 4.4 ......... 2,259
Tazbar .......... 480,518 ... 14.0 ......... 2,037
StuffPals .......... > 1M .... 1.0 ........... 585
Ewaey .............. > 1M .... 1.3 ........... 325
By Traffic Rank eBay Express is a solid number 2, again compared to other substantially smaller competing sites.
To comprehend the magnitude of these numbers, let's use Yahoo! and Google, in this last list.
Month Snap Shot In Time - April 2007
.............. People ...... Pages Per .. Traffic
........... Counts (Hits)..... Visit .. Rank
Yahoo! ...... 116,096,827 ..... 16 .......... 1
Google ..... 113,883,603 ..... 13 ........... 2
eBay ......... 78,533,631 ..... 29 ........... 3 <=
eBay Express .... 785,870 ...... 4 ....... 2,336 <===
ProStores.com ... 273,962 ..... 10 ....... 7,029 <==
Is eBay Express leading the competition? Mixed results based on the metrics.
Is eBay Express popular?
What do you think?
This article is an addendum to:
- Urban Myth or Fact? eBay Express Is Popular, Part 3
- Urban Myth or Fact? eBay Express Is Popular, Part 2
- Urban Myth or Fact? eBay Express Is Popular
- The Online Competition To eBay And Industry (Loss) Leader eBay Express
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