Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old
eBay Express was officially one year old on 14 June 2007.
If you missed the Official Announcement from eBay regarding the anniversary, don't worry about it. They never issued one.
eBay Corporate proclaims that eBay Express is a popular success.
http://internet.seekingalpha.com/article/32757 eBay Q1 2007 Earnings Call Transcript April 18, 2007 5:00 pm ET
"Lastly, eBay Express continues to experience increased adoption and growing success. For those of you who remember our eBay velocity statistics from the old days, on eBay Express an article of clothing sold every 67 seconds during the quarter, while a piece of jewelry sold every 2.5 minutes." Meg Whitman
But despite the glowing praise, and after over a year of promotion to the world, is eBay Express really popular? Or is this a Corporate eBay Urban Myth?
To answer this, let's use the free Alexa (www.alexa.com). There are always questions of accuracy with any tool, and Alexa is no exception. While there exist several subjective reports regarding Alexa's measuring methodologies, there are NO objective reports or hard proofs showing Alexa's lack of accuracy. Each reader will have to judge whether findings from Alexa meet their own criteria for usefulness.
Keep in mind that if you want Professional numbers, you have to pay Professional prices. Alexa is FREE.
Sites will be pulled from the often referred to Auction Site list from Power Sellers Unite. And we'll throw in some extras and ringers. The ringers provide a means to compare like sites, and to show the accuracy limitations of Alexa.
For the number of items on eBay Express, let's use eBay Corporates' assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com, given eBay does not provide those numbers. eBay Store counts are left out because eBay provides no day-to-day counts, and as of the end of April 2007 eBay began pursuing an aggressive policy of reducing the visibility of eBay Stores products.
Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'
Here are the terms and the raw data chart.
Reach: Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 19,400 of them visit eBay.com
Page Views per user: The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.
** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, eBay Express, Yahoo!, Bidville, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart, Google. All shares of eBay stock were sold in the summer 2004.
Let's move measures of popularity, Page Views and Reach, leftward.
Remove Yahoo! as they have closed shop on auctions. They're still Number 1 anyway.
Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.
eBay Express is dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.
Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old
eBay Express was officially one year old on 14 June 2007.
If you missed the Official Announcement from eBay regarding the anniversary, don't worry about it. They never issued one.
eBay Corporate proclaims that eBay Express is a popular success.
http://internet.seekingalpha.com/article/32757 eBay Q1 2007 Earnings Call Transcript April 18, 2007 5:00 pm ET
"Lastly, eBay Express continues to experience increased adoption and growing success. For those of you who remember our eBay velocity statistics from the old days, on eBay Express an article of clothing sold every 67 seconds during the quarter, while a piece of jewelry sold every 2.5 minutes." Meg Whitman
But despite the glowing praise, and after over a year of promotion to the world, is eBay Express really popular? Or is this a Corporate eBay Urban Myth?
To answer this, let's use the free Alexa (www.alexa.com). There are always questions of accuracy with any tool, and Alexa is no exception. While there exist several subjective reports regarding Alexa's measuring methodologies, there are NO objective reports or hard proofs showing Alexa's lack of accuracy. Each reader will have to judge whether findings from Alexa meet their own criteria for usefulness.
Keep in mind that if you want Professional numbers, you have to pay Professional prices. Alexa is FREE.
Sites will be pulled from the often referred to Auction Site list from Power Sellers Unite. And we'll throw in some extras and ringers. The ringers provide a means to compare like sites, and to show the accuracy limitations of Alexa.
For the number of items on eBay Express, let's use eBay Corporates' assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com, given eBay does not provide those numbers. eBay Store counts are left out because eBay provides no day-to-day counts, and as of the end of April 2007 eBay began pursuing an aggressive policy of reducing the visibility of eBay Stores products.
Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'
Here are the terms and the raw data chart.
Reach: Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 19,400 of them visit eBay.com
Page Views per user: The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.
** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, eBay Express, Yahoo!, Bidville, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart, Google. All shares of eBay stock were sold in the summer 2004.
Let's move measures of popularity, Page Views and Reach, leftward.
Remove Yahoo! as they have closed shop on auctions. They're still Number 1 anyway.
Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.
eBay Express is dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.
Urban Myth or Fact? eBay Express Is Popular, Part 4 One Year Old
eBay Express was officially one year old on 14 June 2007.
eBay Corporate proclaims that eBay Express is a popular success.
http://internet.seekingalpha.com/article/32757
eBay Q1 2007 Earnings Call Transcript
April 18, 2007 5:00 pm ET
But despite the glowing praise, and after over a year of promotion to the world, is eBay Express really popular? Or is this a Corporate eBay Urban Myth?
To answer this, let's use the free Alexa (www.alexa.com). There are always questions of accuracy with any tool, and Alexa is no exception. While there exist several subjective reports regarding Alexa's measuring methodologies, there are NO objective reports or hard proofs showing Alexa's lack of accuracy. Each reader will have to judge whether findings from Alexa meet their own criteria for usefulness.
Keep in mind that if you want Professional numbers, you have to pay Professional prices. Alexa is FREE.
Sites will be pulled from the often referred to Auction Site list from Power Sellers Unite. And we'll throw in some extras and ringers. The ringers provide a means to compare like sites, and to show the accuracy limitations of Alexa.
For the number of items on eBay Express, let's use eBay Corporates' assumption that everything on eBay.com is on eBay Express. We'll leave out the ongoing contribution from Half.com, given eBay does not provide those numbers. eBay Store counts are left out because eBay provides no day-to-day counts, and as of the end of April 2007 eBay began pursuing an aggressive policy of reducing the visibility of eBay Stores products.
Ultimately, as can be seen from the charts below, the number of items available is not necessarily proportional to the number of potential buyers. Or as put by the old saw, 'size doesn't matter.'
Here are the terms and the raw data chart.
Reach:
Reach is typically expressed as the percentage of all Internet users who visit a given site. For example, this means if you took random samples of one million Internet users, on average 19,400 of them visit eBay.com
Page Views per user:
The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.
Statistics quoted as of 16 June 2007
............................................... Page Views ...... Reach per
.............. Number of ... Traffic Rank ..... per user ........ million users
............... Listings .... Now . 3 mos AVG .. Now . 3 mos AVG . Now . 3 mos AVG
eBay ......... 11,486,992 ..... 20 ....... 19 . 14.3 .. 14.9 ... 19,400 .. 20,240
eBay Express . 11,486,992 .... n/a ... 49,658 .. n/a ... 1.7 ...... n/a ...... 35
Bidville ...... 1,049,214 .... n/a ... 83,845 .. n/a .. 10.7 ...... n/a ..... 8.6
eCRATER ......... 572,505 . 12,004 ... 13,003 .. 6.3 ... 5.3 ....... 80 ...... 81
uk.ebid.net ..... 532,266 . 15,494 ... 20,655 . 29.3 .. 14.7 ....... 30 .... 30.5
Blujay .......... 174,511 .... n/a .. 117,485 .. n/a ... 2.7 ........ 9 ...... 11
Tazbar .......... 151,023 . 73,229 ... 50,160 . 11.2 .. 16.2 ....... 10 .... 11.5
ePier ........... 127,203 . 86,224 .. 129,260 .. 5.5 ... 2.1 ....... 10 .... 10.5
Wagglepop ........ 94,198 .... n/a .. 131,138 .. n/a ... 7.5 ...... n/a ..... 6.5
Yahoo! ........... 66,426 ...... 1 ........ 1 . 13.7 .. 14.5 .. 250,500 . 253,500
AuctionQuests .... 54,502 .... n/a .. 112,093 .. n/a .. 11.3 ........ 7 ..... 5.9
HiBidder ......... 37,599 . 77,150 ... 55,659 . 27.7 .. 34.9 ........ 6 ..... 8.2
PlunderHere ...... 30,827 .... n/a ... 69,762 .. n/a .. 47.1 ........ 7 ..... 5.4
Bid-Alot ......... 28,014 .... n/a .. 221,684 .. n/a ... 2.4 ...... n/a ..... 5.6
Overstock ........ 21,344 .. 1,162 .... 1,187 .. 7.0 ... 6.3 ...... 630 ..... 630
StuffPals ........ 18,397 .... n/a .1,183,176 .. n/a ... 4.0 ...... n/a ..... 0.4
WeBidz ........... 17,621 .... n/a ... 66,734 .. n/a .. 19.5 ...... 7.5 ..... 8.5
Lowbid ........... 11,344 .... n/a .. 451,411 .. n/a ... 6.6 ...... n/a ..... 1.3
Ewaey ............... n/a .... n/a .. 609,259 .. n/a ... 5.9 ...... n/a ....... 1
Amazon .............. n/a ..... 32 ....... 31 .. 5.5 ... 5.8 ... 17,050 .. 16,995
BestBuy ............. n/a .... 531 ...... 527 .. 6.3 ... 5.8 .... 1,350 ... 1,345
Buy.com ............. n/a .. 1,409 .... 1,402 .. 3.7 ... 3.8 ...... 730 ..... 697
CompUSA ............. n/a .. 3,157 .... 2,209 .. 4.9 ... 4.8 ...... 305 ..... 398
eBay ProStores ...... n/a .. 9,275 ... 11,288 .. 6.8 ... 5.2 ...... 100 ...... 90
WalMart ............. n/a .... 509 ...... 431 .. 6.2 ... 6.1 .... 1,400 ... 1,565
** Per conflict of interest notice, we have in the past or currently have items on or have bought from eBay, eBay Express, Yahoo!, Bidville, eCRATER, Blujay, Wagglepop, Overstock, Ewaey, Amazon, BestBuy, Buy.com, CompUSA, WalMart, Google. All shares of eBay stock were sold in the summer 2004.
Let's move measures of popularity, Page Views and Reach, leftward.
Remove Yahoo! as they have closed shop on auctions. They're still Number 1 anyway.
Organizations have good and bad days. Let's use 3 months data to average this out. Round up everything. Order lists according to Page View and Reach.
3 Month Average
............. Page Views .. Reach per .. Number of
.............. per user . million users . Listings
PlunderHere .... 48 ............. 6 ....... 30,827
HiBidder ....... 35 ............. 9 ....... 37,599
WeBidz ......... 20 ............. 9 ....... 17,621
Tazbar ......... 17 ............ 12 ...... 151,023
eBay ........... 19 ........ 20,240 ... 11,486,992 <=
ebid ........... 15 ............ 31 ...... 532,266
AuctionQuests .. 12 ............. 6 ....... 54,502
Bidville ....... 11 ............ 9 .... 1,049,214
Wagglepop ....... 8 ............. 7 ....... 94,198
WalMart ......... 7 ......... 1,565 .......... N/A
Overstock ....... 7 ........... 630 ....... 21,344
Lowbid .......... 7 ............. 2 ....... 11,344
Amazon .......... 6 ........ 16,995 .......... N/A
BestBuy ......... 6 ......... 1,345 .......... N/A
ProStores ....... 6 ............ 90 .......... N/A <==
eCRATER ......... 6 ............ 81 ...... 572,505
Ewaey ........... 6 ............. 1 .......... N/A
CompUSA ......... 5 .......... 398 .......... N/A
Buy.com ......... 4 ........... 697 .......... N/A
StuffPals ....... 4 ............. 1 ....... 18,397
Blujay .......... 3 ............ 11 ...... 174,511
ePier ........... 3 ............ 11 ...... 127,203
Bid-Alot ........ 3 ............. 6 ....... 28,014
eBay Express .... 2 ............ 35 ... 11,486,992 <===
eBay Express is dead last in Page Views per user. eBay should reconsider touting to the Press that Page Views is an all important statistic of site performance.
3 Month Average
.......... Reach per .... Page Views . Number of
......... million users ... per user .. Listings
eBay ......... 20,240 ....... 15 .... 11,486,992 <=
Amazon ....... 16,995 ........ 6 ........... N/A
WalMart ....... 1,565 ........ 7 ........... N/A
BestBuy ....... 1,345 ........ 6 ........... N/A
Buy.com ......... 697 .........4 ........... N/A
Overstock ....... 630 ........ 7 ........ 21,344
CompUSA ......... 398 ........ 5 ........... N/A
ProStores ........ 90 ........ 6 ........... N/A <==
eCRATER .......... 81 ........ 6 ....... 572,505
eBay Express ..... 35 ........ 2 .... 11,486,992 <===
ebid ............. 31 ....... 15 ....... 532,266
Tazbar ........... 12 ....... 17 ....... 151,023
Blujay ........... 11 ........ 3 ....... 174,511
ePier ............ 11 ........ 3 ....... 127,203
HiBidder .......... 9 ....... 35 ........ 37,599
WeBidz ............ 9 ....... 20 ........ 17,621
Bidville .......... 9 ....... 11 ..... 1,049,214
Wagglepop ......... 7 ........ 8 ........ 94,198
PlunderHere ....... 6 ....... 48 ........ 30,827
AuctionQuests ..... 6 ....... 12 ........ 54,502
Bid-Alot .......... 6 ........ 3 ........ 28,014
Lowbid ............ 2 ........ 7 ........ 11,344
Ewaey ............. 1 ........ 6 ........... N/A
StuffPals ......... 1 ........ 4 ........ 18,397
In Reach per million users, eBay Express is less popular than Overstock, eCRATER, and it's sibling ProStores, and barely more popular than the much smaller sites.
3 Month Average
............... Traffic .. Number of
................ Rank ..... Listings
eBay ............... 19 . 11,486,992 <=
Amazon ............. 31 ........ N/A
WalMart ........... 431 ........ N/A
BestBuy ........... 527 ........ N/A
Overstock ....... 1,187 ..... 21,344
Buy.com ......... 1,402 ........ N/A
CompUSA ......... 2,209 ........ N/A
ProStores ...... 11,288 ........ N/A <==
eCRATER ........ 13,003 .... 572,505
ebid ........... 20,655 .... 532,266
eBay Express ... 49,658 . 11,486,992 <===
Tazbar ......... 50,160 .... 151,023
HiBidder ....... 55,659 ..... 37,599
WeBidz ......... 66,734 ..... 17,621
PlunderHere .... 69,762 ..... 30,827
Bidville ....... 83,845 .. 1,049,214
AuctionQuests . 112,093 ..... 54,502
Blujay ........ 117,485 .... 174,511
ePier ......... 129,260 .... 127,203
Wagglepop ..... 131,138 ..... 94,198
Bid-Alot ...... 221,684 ..... 28,014
Lowbid ........ 451,411 ..... 11,344
Ewaey ......... 609,259 ........ N/A
StuffPals ... 1,183,176 ..... 18,397
Compared to the previous reports (see bottom), eBay Express has been slowly sinking in this ranking. But by Traffic Rank eBay Express remains fair compared to other substantially smaller competing sites.
To comprehend the magnitude of these numbers, let's use Yahoo! and Google in this last list.
3 Month Average
............ Reach per .. Page Views . Number of . Traffic
.......... million users . per user .. Listings ... Rank
Yahoo! ....... 250,500 ...... 15 ........ 66,426 ...... 1
Google ....... 238,850 ....... 7 .... EVERYTHING ...... 3
eBay .......... 20,240 ...... 15 .... 11,486,992 ..... 19
ProStores ......... 90 ....... 6 ........... N/A . 11,288
eBay Express ...... 35 ....... 2 .... 11,486,992 . 49,658
Is eBay Express leading the competition? According to the metrics, mixed results.
Is eBay Express popular?
What do you think?
This article is a followup to:
See also addendum:
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