"The first ad campaign for Heineken beer from SSC&B will begin to run in magazines next month. The ads will be big pictures of frosty, beaded bottles and glasses of the No. 1-selling import with the simple quote in smallish type, ''Come to think of it, I'll have a Heineken,''.
The rest of the very very short article states the initial advertising budget was $12 million. Adjusted for inflation that would be about $28 million now.
One wonders how much eBay spent to copy an existing successful advertisement.
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Addendum 6 November 2009
Yes, at this point we're merely having fun. After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.
"The first ad campaign for Heineken beer from SSC&B will begin to run in magazines next month. The ads will be big pictures of frosty, beaded bottles and glasses of the No. 1-selling import with the simple quote in smallish type, ''Come to think of it, I'll have a Heineken,''.
The rest of the very very short article states the initial advertising budget was $12 million. Adjusted for inflation that would be about $28 million now.
One wonders how much eBay spent to copy an existing successful advertisement.
//
Addendum 6 November 2009
Yes, at this point we're merely having fun. After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.
"Come to think of it", eBay Lifted the Heineken Advertising Slogan
"Come to think of it", eBay Lifted the Heineken Advertising Slogan
2 November 2009
EventHorizon1984
It's been a long time since we've heard the phrase "Come to think of it". Not the "new" eBay ads flooding the market with "Come to think of it, eBay." But the Heineken slogan noted by Lucious Van Der Kreig on Auctionbytes."
"Come to think of it,
I'll have a Heineken."
Founded in 1864 by Gerard Adriaan Heineken, Heineken is "Europe's largest brewery."
Perhaps ironically you can find this 1986 color advertisement, "COME TO THINK OF IT ~ I'LL HAVE A HEINEKEN! 1986 AD" for sale by seller Woods_Elf on eBay.
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"If there is something to steal, I steal it."
Pablo Picasso
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Addendum
4 November 2009
A little extra digging turned up this gem.
The rest of the very very short article states the initial advertising budget was $12 million. Adjusted for inflation that would be about $28 million now.
One wonders how much eBay spent to copy an existing successful advertisement.
//
Addendum
6 November 2009
Yes, at this point we're merely having fun. After all eBay and it's compensated representatives are now spinning "Come to think of it" is a common idiom and essentially free for the taking.
Anyone know the name Mal MacDougall?
Here's to you Mr. Mal "Come to think of it, I'll have a Heineken" MacDougall.
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"I'm never surprised when the gods of advertising remind me once again that there is nothing permanent in the business but change."
Mal MacDougall
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Posted at 12:52 in Business, Commentary, eBay, Legal | Permalink
Tags: 1864, AuctionBytes, brewery, Come to think of it, eBay, Gerard Adriaan Heineken, Heineken, Mal MacDougal, The New York Times Philip H. Dougherty, Woods_Elf
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