Electronic Arts Lies About Star Wars Battlefront II Sales? $7 Million Not $9 Million.
EventHorizon1984
31 January 2018
"we ultimately made the decision to pull in-game purchases out of the game prior to launch"
Andrew Wilson, CEO Electronic Arts, January 30 2018
"chairman of Disney's consumer products and interactive media division personally called EA to express Disney executives' unhappiness about how the outrage "reflected on their marquee property," the Wall Street Journal reports"
Brian Crecente, Rolling Stone, November 20 2017
During the January 30 2018 5:00 PM ET EA (Electronic Arts) "third quarter fiscal 2018 earnings call"
EA reported Star Wars Battlefront II sales of 7 million units (8 million minus 1 million). Venues such as GamesIndustry, Pretty Good Gaming, YongYea, dutifully reported 7 million units sold. As presented directly by EA.
But a curious thing happened. Before the Earnings Call, "Blake Jorgensen, the company's financial chief" talked to the The Wall Street Journal.
Blake Jorgensen apparently told the Wall Street Journal reporter Sarah E. Needleman, "EA sold 9M units instead of the conservative 10M it had projected for the holiday quarter." Ms. Needleman, of New York, New York, posted the scoop at 16:05 ET. That's 4:05 PM ET.
Like parrots, multiple publications began quoting the "9 million" figure. For example:
A day later the public perception is Electronic Arts sold "9 million copies" and not the reported to EA investors 7 million.
Good public relations job Blake Jorgensen?
Well ...
“We think unit sales could come in below EA's earlier FY18 outlook for around 14 million units."
Bank of America Merrill Lynch analyst Justin Post, November 17 2017
Yesterday EA said they hit 7 million out of an expected 8 million. Or 87.5% of their goal. That does sound better than their buried 2017 estimate of 14 million sales. That's reaching only 50% of their goal.
Time for updating resumes?
/*
"Net bookings for the quarter were $1.971 billion, down $99 million on the prior year, which benefitted from a strong Battlefield 1 launch. Net bookings for the quarter were $29 million below our guidance, driven by lower-than-expected sales of Star Wars Battlefront II."
Electronic Arts, January 30 2018.
//
Electronic Arts Lies About Star Wars Battlefront II Sales? $7 Million Not $9 Million.
Electronic Arts Lies About Star Wars Battlefront II Sales? $7 Million Not $9 Million.
EventHorizon1984
31 January 2018
"we ultimately made the decision to pull in-game purchases out of the game prior to launch"
Andrew Wilson, CEO Electronic Arts, January 30 2018
"chairman of Disney's consumer products and interactive media division personally called EA to express Disney executives' unhappiness about how the outrage "reflected on their marquee property," the Wall Street Journal reports"
Brian Crecente, Rolling Stone, November 20 2017
During the January 30 2018 5:00 PM ET EA (Electronic Arts) "third quarter fiscal 2018 earnings call"
EA reported Star Wars Battlefront II sales of 7 million units (8 million minus 1 million). Venues such as GamesIndustry, Pretty Good Gaming, YongYea, dutifully reported 7 million units sold. As presented directly by EA.
But a curious thing happened. Before the Earnings Call, "Blake Jorgensen, the company's financial chief" talked to the The Wall Street Journal.
Blake Jorgensen apparently told the Wall Street Journal reporter Sarah E. Needleman, "EA sold 9M units instead of the conservative 10M it had projected for the holiday quarter." Ms. Needleman, of New York, New York, posted the scoop at 16:05 ET. That's 4:05 PM ET.
Like parrots, multiple publications began quoting the "9 million" figure. For example:
A day later the public perception is Electronic Arts sold "9 million copies" and not the reported to EA investors 7 million.
Good public relations job Blake Jorgensen?
Well ...
“We think unit sales could come in below EA's earlier FY18 outlook for around 14 million units."
Bank of America Merrill Lynch analyst Justin Post, November 17 2017
Yesterday EA said they hit 7 million out of an expected 8 million. Or 87.5% of their goal. That does sound better than their buried 2017 estimate of 14 million sales. That's reaching only 50% of their goal.
Time for updating resumes?
/*
"Net bookings for the quarter were $1.971 billion, down $99 million on the prior year, which benefitted from a strong Battlefield 1 launch. Net bookings for the quarter were $29 million below our guidance, driven by lower-than-expected sales of Star Wars Battlefront II."
Electronic Arts, January 30 2018.
//
Posted at 13:31 in Business, Commentary, Fantasy and Science Fiction, Games | Permalink
Tags: 7 million units, 9 million units, Andrew Wilson, Bank of America, Battlefront 2, Battlefront 2 sales, Battlefront II, Battlefront II sales, Battlefront sales, Blake Jorgensen, EA, Earnings Call, Electronic Arts, fiscal 2018, Fortune, GamesIndustry, GameSpot, Justin Post, loot crate, Merrill Lynch, microtransactions, PC Gamer, Polygon, Pretty Good Gaming, Rolling Stone, Sarah E. Needleman, Sarah Needleman, Star Wars, Star Wars Battlefront 2, Star Wars Battlefront II, The Wall Street Journal, Variety, Venture Beat, VentureBeat, Wall Street Journal, YongYea
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